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VP of Marketing

Offchain Labs· Marketing
Apply on company site
RemoteFull-timePosted 4mo ago

About the role

Offchain is seeking a VP of Marketing to lead and inspire a high-performing marketing team, define a distinctive market position, and drive adoption of blockchain technology through brand, communications, product marketing, content, social, partnerships, demand generation, and marketing operations.

Responsibilities

  • Lead and inspire the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
  • Set an ambitious vision for marketing and create energy, clarity, and momentum for the team.
  • Build a high-performing culture valuing speed, creativity, ownership, and high standards.
  • Manage and develop a team across multiple workstreams while remaining close enough to the work to improve it directly.
  • Build the team thoughtfully: hire decisions, leveling up contributors, and role clarity without slowing execution.
  • Establish clear priorities, OKRs, operating rhythms, and feedback loops for fast execution and cross-functional alignment.
  • Define and strengthen the market position of Offchain and its products, building distinctive, credible brands.
  • Establish Offchain as a credible voice in programmable markets, tokenization, financial infrastructure, and blockchain adoption.
  • Develop a narrative architecture connecting company, product, and ecosystem stories while allowing products to have distinct identities.
  • Collaborate with founders, executives, PR, product, BD, and ecosystem teams for high-quality communications across channels.
  • Guide founder and executive storytelling across keynotes, op-eds, interviews, panels, social, and announcements.
  • Build an editorial engine with essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.
  • Ensure external communications are precise, differentiated, defensible, and grounded in product value.
  • Build marketing capabilities to translate awareness into qualified demand, customer adoption, and revenue.
  • Partner with Business Development to align materials and campaigns with customer needs.
  • Establish measurement and attribution infrastructure for campaigns, content, events, partnerships, web activity, product engagement, and executive channels.
  • Identify which programs influence conversion and adjust investment accordingly.
  • Create dashboards and reporting rhythms for leadership visibility and team actionability.
  • Develop a disciplined experimentation framework to identify and scale new demand sources and revenue.
  • Balance near-term objectives with long-term growth of the Arbitrum ecosystem.
  • Execute high-impact campaigns across owned, earned, paid, partner, and executive channels.
  • Create partner marketing motions for larger, clearer launches.
  • Monitor market shifts, competitors, policy conversations, institutional adoption, developer behavior, and media narratives.
  • Turn market intelligence into actionable messaging, talking points, campaigns, and content angles.
  • Operate with urgency while maintaining accuracy.
  • Define marketing success metrics across brand, narrative adoption, developer engagement, partner amplification, demand, pipeline, launch performance, network growth, monetizable activity, and revenue contribution.
  • Build reporting habits to show what works and where marketing creates impact.
  • Use data to optimize campaigns, content, channels, audience strategy, conversion, and resource allocation.
  • Manage budget, martech, vendors, and agency relationships with discipline.
  • 10 to 15+ years of marketing experience in high-growth tech, fintech/infrastructure/crypto/enterprise software.
  • 5+ years leading multidisciplinary marketing teams.
  • Track record of exceptional leadership and building high-performing teams.
  • Experience building distinctive brands and market narratives in technical or evolving categories.
  • Strong commercial instincts for driving adoption, pipeline, and revenue.
  • Ability to set vision and strategy while staying close to execution, creative quality, and team development.

Qualifications

  • 10 to 15+ years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.

Skills

Required:Marketing leadershipBrand strategyNarrative and editorialMeasurement and analyticsGo-to-market strategy

Benefits

  • Remote-first global workforce + NY office
  • Professional reimbursement program (industry conferences, certifications, etc.)
  • Medical, dental & vision coverage (US + some other countries)
  • 401k retirement plan + company match (US only)
  • Wellness stipend
  • Home office set up / ergonomic equipment program
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Offchain Labs

Scaling Ethereum Without Compromise

Offchain Labs is a company that is dedicated to building cutting-edge scaling solutions for Ethereum. Our mission is to enable developers, businesses, and individuals to fully experience Ethereum without compromises.

EthereumLayer 2Blockchain scalingRollup technologyConsensus clientWeb3 development
Company profileWebsite

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