← All roles

Chief Financial Officer

Smalls· Leadership
Apply on company site
RemoteFull-timePosted 4mo ago

About the role

Senior financial executive responsible for financial results, balance sheet health, operating plan discipline, and readiness for next growth chapter. Leads Finance and Accounting functions with accountability for GAAP reporting, controls, treasury, and transaction readiness in a lean, consumer/perishable goods business.

Responsibilities

  • Direct the annual operating plan process, revenue and contribution margin targets by channel, headcount planning, operating expense budgets, and capital expenditure schedules; present the approved plan to the board of directors
  • End responsibility for development and fidelity of the rolling forecast, variance analysis across P&L, balance sheet, and cash flow; translate findings into forward-looking operational recommendations
  • End responsibility (with CRO) for unit economics management and threshold-setting: CAC and payback by acquisition channel, cohort LTV curves, contribution margin by SKU and channel, gross margin by co-manufacturer, and blended LTV:CAC ratio; establish thresholds for acquisition investment decisions
  • Design and direct omnichannel P&L architecture — retail and wholesale margin reporting including trade spend, slotting, co-op, spoilage, and fulfillment costs; evaluate new retail placements against return/payback thresholds
  • Drive financial accountability with supply chain and operations on co-manufacturing cost structure, freight and fulfillment cost-per-order, inventory turn targets, and financial implications of formulation/sourcing changes
  • Oversee variance analysis against plan/forecast; develop corrective action plans for material deviations
  • Design and manage capital allocation decisions across the business against ROI/payback thresholds (marketing, CapEx, new SKU development, geographic expansion)
  • Own the financial systems roadmap (ERP, OMS, EDI) to support multi-channel profitability reporting as the business scales
  • Define and own the path to positive operating cash flow with milestones and levers to achieve them
  • Own the accuracy and timeliness of GAAP financial statements (income statement, balance sheet, cash flows)
  • Oversee monthly and annual close through Director of Accounting; ensure timely close with reconciliations and variance commentary
  • Maintain accounting policies for revenue recognition, subscription deferred revenue, ASC 842 lease accounting, warrant liability, inventory valuation, co-manufacturing accruals
  • Design and maintain internal controls appropriate for VC-backed, pre-transaction business; audit-ready and consistently applied
  • Own external audit relationship; oversee audited financial statements and timely tax filings
  • Oversee sales tax compliance and regulatory reporting across states/channels
  • End responsible for cash flow forecasting (13-week and rolling); manage working capital and perishable goods dynamics
  • Evaluate and manage non-dilutive financing (inventory facilities, receivables factoring, revenue-based financing)
  • Optimize working capital across AP, AR, and inventory; improve DPO, reduce inventory days, accelerate cash conversion
  • Prepare financial materials for the board; liaison to audit committee; manage cap table and equity disclosures
  • Lead financial due diligence for M&A/partnerships; defend quality of earnings; evaluate working capital and rep & warranty positions
  • Develop capital structure recommendations for transactions (equity, debt, earnout, rollover)

Qualifications

  • Experience with physical/inventory businesses and perishable goods supply chains
  • Transaction experience as CFO-level principal in at least one completed sell-side M&A, recapitalization, or significant financing
  • Growth-stage operating experience in consumer/CPG/DTC/subscription businesses ($75M–$300M) with scaled revenue and rebuilt FP&A
  • Experience leading ERP implementations (NetSuite, SAP, or equivalent); familiarity with OMS/EDI in omnichannel or CPG contexts
  • Demonstrated record of improving financial outcomes beyond transactions (positive operating cash flow, cost reductions, margin improvements)
  • People leadership in lean, high-stakes environment; proven ability to develop finance talent
  • Comfort with lean finance structure (small team) and ability to punch above weight in a lean setup
  • Nice to have: experience in pet/food/subscription CPG; omnichannel retail expansion; investment banking/private equity background with operating CFO experience; debt facility management with covenants

Skills

Required:Financial planning & analysis (FP&A)Unit economics & margin analysisFinancial systems leadershipGAAP accounting & controlsTreasury & working capitalM&A transaction readinessLeadership & people development

Benefits

  • Fully paid Health, Vision, and Dental insurance
  • 4-day work week
  • Unlimited PTO
  • Fully Remote Office & Culture
  • Free product: Free cat food every month
Last updated Jul 23, 2026. Interested? Apply on the company site.
Smalls logo

About Smalls

Voted #1 Healthiest Cat Food 🐱🥩

Human-grade fresh cat food delivered straight to your door. Smalls is gently cooked to preserve all of the nutrients and moisture that cats need.

Cat foodHuman-grade foodPet nutritionFresh food
Company profileWebsite

More open roles at Smalls