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Manager, Paid Social

Smalls· Marketing
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Remote$120k - $140kFull-timePosted 2mo ago

About the role

Remote, full-time role to own Paid Social performance (Meta) end-to-end, optimize for volume and quality, bring channel in-house, manage creative and measurement, and operate with rigorous reporting.

Responsibilities

  • Own the channel end to end. You’ll drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel. You'll be accountable for acquiring high quality customers at efficient CACs.
  • Optimize for customer quality, not just cost. You'll be responsible for driving against both volume & quality targets — conversions, customer retention, LTV — and you'll tune targeting, creative selection, and bidding toward cohorts that stay, even when that makes the topline CAC number look worse in the short run.
  • Bring the channel in house. Lead the transition from our hybrid agency model to full internal ownership, leading hands-on account management with ad ops support.
  • Own creative performance in-channel. Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta — determine how we bring our value props to life, testing strategy, and the audience × message × format judgment behind those calls.
  • Own the measurement, skeptically. Keep our signal quality strong (CAPI, event match quality, AEM), reconcile platform reporting against internal attribution, and contribute to incrementality work — geo holdouts, lift studies — so we're spending against what really drives performance, not what Meta says is real.

Qualifications

  • You've run Meta at scale. You've personally managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand, with deep hands on keys experience, not through an agency.
  • You have experience with subscription business and understand retention and LTV in evaluation of performance.
  • You're rigorous about reporting & tech. You design clean tests and can distinguish genuine signals from attribution noise. Familiar with CAPI, EMQ, attribution windows, view-through dynamics.
  • You have in-channel creative judgment and can operate within a shared creative strategy.
  • You communicate with clarity and can explain performance dynamics to execs without jargon.
  • You're a cat person and excited to build for the Smalls community.

Skills

Required:Meta Advertising (Facebook/Instagram)Performance marketing measurementCreative strategy collaboration

Benefits

  • Fully paid Health, Vision, and Dental insurance
  • 4-day work week
  • Unlimited PTO
  • Fully Remote Office & Culture
  • Free cat food every month
  • Travel for department & company off-sites and retreats
Last updated Sep 17, 2026. Interested? Apply on the company site.
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