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Lead, SMC Marketing (B2B Content)

Snap Inc.· Sales
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Hybrid (Austin;Los Angeles;New York;Palo Alto;San Francisco;Seattle)$121k - $214k + equityFull timePosted 4mo ago

About the role

Lead, SMC Marketing to develop and execute content and messaging for Snap's Small and Medium Customers (SMC) marketing programs, overseeing a cross-functional team to drive revenue growth through sales enablement content, on-platform communications, and educational materials for SMB advertisers.

Responsibilities

  • Develop and execute messaging and creative strategy for SMC acquisition marketing campaigns based on business KPIs, industry trends and customer insights
  • Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
  • Ideate on content initiatives to improve engagement and conversion rates for marketing creative
  • Lead Ads Growth and Data Science teams to test and learn content and messaging for high value advertisers and optimize marketing content for specific audience segments and customer journeys
  • Stay ahead of industry trends to innovate on content and provide customers with education on advertising
  • Lead content creation with design, web development and copywriting teams to create educational content for the SMB audience
  • Provide ideas to continuously up level external-facing SMC advertiser acquisition content across all products.

Qualifications

  • BS/BA degree or equivalent years of experience
  • 8+ years experience in building and creating marketing content

Skills

Required:Marketing content developmentEducation strategy for audiencesLeadership of creative/design teamsData-driven decision makingCollaboration and multitasking
Nice to have:Experience with media/digital advertisingTools: Google Analytics and Figma

Benefits

  • Paid parental leave
  • Comprehensive medical coverage
  • Emotional and mental health support programs
  • Compensation packages with long-term incentive potential
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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