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Product Manager, Marketing Technology

e.l.f. Beauty· Technology – Product Management / Martech
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Hybrid (Oakland, CA), Hybrid (New York, NY), Hybrid (United States)$80k - $130kFull-timePosted 4mo ago

About the role

Product Manager responsible for strategy, roadmap, and execution of the marketing technology ecosystem, including the CDP, engagement platform, AI agents, and data integrations. Sits at the intersection of customer data, platform architecture, and activation within the Digital team.

Responsibilities

  • Platform & Product Strategy: Define and execute a multi-quarter product roadmap across the MarTech stack; end-to-end product lifecycle; evaluate build vs. buy; internal subject matter expert on CDP and MarTech ecosystem
  • Customer Data Ownership: Maintain master customer data dictionary; architect identity resolution and profile management; define event streaming standards, schema governance, and data quality; ensure privacy compliance across integrations
  • Activation & Use Case Delivery: Translate strategy into platform capabilities for personalization, audience activation, lifecycle messaging, and paid media targeting; define audience segmentation models; enable real-time and batch data activation to downstream channels; ensure data accuracy for campaigns
  • Cross-Functional Collaboration: Liaison between Digital, Engineering, Data, Commerce, Product, and Integrated Marketing; translate technical concepts for non-technical audiences; manage vendor relationships and contract alignment; align platform priorities with digital product and commerce roadmaps

Qualifications

  • 3-5 years of product management experience with focus on marketing technology, CDP, or digital data infrastructure
  • Hands-on working knowledge of CDP platforms
  • Experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
  • Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, real-time profile unification
  • Strong grasp of API integrations, data pipelines, and system architecture; ability to work with engineering on technical design
  • Experience defining and managing data schemas, event taxonomies, and data mapping documentation
  • Proven track record of shipping complex, cross-functional platform products in an agile environment

Skills

Required:Product management of MarTech stackCDP platformsEngagement/Lifecycle platformsData governance & privacy

Benefits

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Gender neutral parental leave
  • Unlimited paid time off
  • Annual company-based performance bonus and equity eligibility
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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