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Head of Growth Marketing

Haystack News· Marketing
Apply on company site
San FranciscoFull-timePosted 3mo ago

About the role

Haystack News is seeking a hands-on Head of Growth Marketing to own growth of new users, paying subscribers, and revenue across mobile, web, and CTV. The role is player-coach, owning paid acquisition, funnel optimization (including retention and LTV for Premium), data-informed decision making, and leveraging AI tools to accelerate growth.

Responsibilities

  • Paid acquisition across every channel. Mobile, web, and CTV: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
  • The Premium subscription funnel. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
  • Creative that's grounded in what's worked. Run a real test-and-learn pipeline with our designer and video producer. Know which creative is winning and why, carry the proven pieces forward, and keep the quality bar high before anything goes live with budget behind it.
  • The data. You don't wait on a data team to tell you what's happening. You're in the dashboards (and Snowflake) every day, you write your own queries to check whether something worked, and you catch the broken number before anyone else does. When you need a new signal or event tracked to measure something, you work with our engineers to get it implemented and help test it yourself. And you move on the best signal you have rather than waiting for a perfect, complete picture before you act.
  • AI as part of how you work. We move fast in large part because we lean hard on AI tooling, and we need someone already out on the frontier of it: reaching for the newest tools, building your own automations, and curious about what shipped this week. When you're stuck, your instinct is to get an AI tool to help, not to wait.

Qualifications

  • A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. (Streaming, media, or DTC is a plus.)
  • At least 5 years growing consumer products, including at least one role of 3+ years where you can point to real impact.
  • Managed 6-7 figure performance marketing budgets and driven real results with them.
  • Scaled a product from zero to at least 100K new users/installs.
  • Real analytical ownership. You can pull apart a dataset, find the thing that's off, and form a point of view from it without being handed a chart. Comfortable in SQL / a warehouse like Snowflake and living in BI dashboards daily.
  • A quantitative degree that backs the analytics bar (Economics, Engineering, Finance, or Statistics). Business or Marketing can work if your education involved a quantitative curriculum).
  • Genuinely AI-native. You use the latest AI tools in your actual day-to-day, you've built or automated things with them, and you stay out ahead of what's new.
  • Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP (AppsFlyer) and the rest of the app-marketing stack (SKAdNetwork, attribution, etc.).
  • CTV growth experience, or a clear reason you'll pick it up fast, since it's core to what we do.
  • A strong executor who gets results with finite resources, manages the details, and raises a flag early when something's blocked or overloaded instead of letting it sit.
  • Startup or small-team background. You're at your best rolling up your sleeves, not running a big org.

Skills

Required:Growth marketingPaid acquisitionData analysis / SQLSnowflake / BI dashboardsAI / automation

Benefits

  • See your work in the numbers every week, not every quarter.
  • Autonomy to run growth with leadership support.
  • AI-powered tooling and automation emphasis.
Last updated Sep 23, 2026. Interested? Apply on the company site.
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