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Senior Creator Partnerships Manager

MrBeast· Viral Marketing
Apply on company site
Greenville, NCfull-timePosted 3mo ago

About the role

Senior role responsible for managing the full lifecycle of creator relationships across Beast Industries’ CPG brands (Feastables, MrBeast Apparel, MrBeast Labs, and other Beast-owned properties). Builds and maintains a 3,000+ creator network, coordinates gifting and paid activations, manages contracts and logistics, and ensures partnerships align with strategic brand goals and measurable KPIs.

Responsibilities

  • Research and identify creators aligned with campaign goals, brand voice, and audience targets across Beast-owned brands, evaluating beyond follower counts to assess audience demographics, geographic reach, engagement quality, and brand-fit
  • Conduct outreach, evaluate analytics, and work closely with the Head of Content to finalize creator selection for monthly partnership activations across the portfolio
  • Coordinate with legal and creator management teams on contracts, redlines, usage rights, and compliance requirements for all brands
  • Write detailed creator briefs tailored to each brand’s voice and objectives, including talking points, product highlights, brand guidelines, and creative insights that give creators enough room to be authentic
  • Review creator content for brand alignment, brief compliance, and quality before approval; provide constructive feedback and manage revision cycles
  • Coordinate posting schedules across creators to align with product launches, seasonal campaigns, and each brand’s content calendar
  • Manage large-scale gifting initiatives across brands: concept development, mood boards, manufacturer coordination, quantity forecasting, tiered gifting strategies, creator list curation, fulfillment logistics, and tracking
  • Manage product delivery and shipment coordination through Supply Chain teams for both gifting and paid partnership activations across all brands
  • Build and maintain the creator database (3,000+ contacts) with structured data including audience analytics, content performance history, rates, brand affinity, and contact information
  • Track and report on creator content performance monthly per brand, tying results back to brand KPIs and providing recommendations for future activations
  • Assess and coordinate larger creator events and sponsorships including logistics, deliverables, and ROI evaluation
  • Collaborate with the Social Media team to develop co-creation concepts that serve both creator authenticity and brand strategy across the portfolio

Qualifications

  • 3–5 years of experience managing creator, influencer, or talent partnerships for consumer-facing brands
  • Proven track record of managing 5+ concurrent creator relationships with on-time, on-brief delivery
  • Experience evaluating creator analytics beyond surface metrics (audience demo breakdowns, geographic reach, engagement quality, content style fit)
  • Strong organizational and project management skills with experience tracking multiple concurrent timelines, contracts, and deliverables across brands
  • Deep, demonstrable fluency in internet culture and creator ecosystems
  • Excellent written and verbal communication skills, particularly in creator-facing contexts (briefs, outreach, feedback)
  • Experience managing budgets and negotiating rates for paid creator partnerships

Skills

Required:Creator relationship managementContract and negotiationsContent brief writing

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Jul 11, 2026. Interested? Apply on the company site.

About MrBeast

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