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Product Marketing Manager

Lance
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Hybrid (San Francisco, CA)$140kFull-timePosted 3mo ago

About the role

Role to develop go-to-market strategies for new product features and launches at Lance, an AI-driven hospitality startup.

Responsibilities

  • Develop and execute go-to-market strategies for new product features and launches
  • Craft clear and compelling messaging differentiating Lance in hospitality and AI markets
  • Manage third-party vendors (videographers, creative partners) to produce marketing content
  • Collaborate with Product and Engineering to understand product capabilities and roadmap
  • Enable Sales and Solutions with pitch decks, demos, case studies, and objection-handling materials
  • Conduct market research and competitive analysis to refine positioning
  • Gather and synthesize customer insights to inform marketing strategy and product development
  • Drive content creation across website, email, and outbound channels to support demand generation
  • Measure and optimize campaign performance, messaging effectiveness, and product adoption

Qualifications

  • Work 996 In-Person San Francisco
  • Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
  • Ability to translate technical products into clear business value
  • Proven track record of go-to-market strategies and product launches
  • Excellent written and verbal communication skills with sales/marketing collateral creation
  • Analytical mindset with market research, customer insights, and performance tracking
  • Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations
  • Strong ownership mentality and comfort in fast-paced startup environment
  • Familiarity with hospitality, travel tech, or vertical SaaS is a plus
  • Bachelor’s degree in Marketing, Business, Communications, or related field

Skills

Required:Go-to-market strategyProduct marketingMessaging and positioning1:1 and content collateral creationMarket research and competitive analysis
Last updated Oct 25, 2026. Interested? Apply on the company site.
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About Lance

AI Agents That Run Hotel Operations.

Autonomous AI agents that answer calls, close sales, and run operations, so your team can focus on guests. Trusted by some of the top hotel groups in the US, supporting 50+ hotels across brands like Marriott, Hilton, and Hyatt Built on advanced Computer Use Agent technology, Lance agents can navigate your existing hotel software, make real-time decisions, and handle complex multi-step tasks.

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