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Product Marketing Manager

Snap Inc.· Product Marketing
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BeijingFull timePosted 3mo ago

About the role

Senior-level Product Marketing Manager focused on Snap’s China Ads business, driving cross-functional initiatives, go-to-market strategy, and product direction through market insights and execution excellence.

Responsibilities

  • Lead product marketing strategy for Snap’s China Ads business, translating market needs and global insights into clear cross-functional priorities and influencing product roadmap direction
  • Drive research and analysis to identify new opportunities, clarify product plans, and shape product roadmap, measurement solutions, and broader marketing strategy
  • Own go-to-market efforts for new features and products, including multi-quarter, cross-product strategies that define narrative, packaging, launch approach, and best practices
  • Set, track, and deliver against adoption goals, and clearly communicate performance, success drivers, and gaps to senior cross-functional stakeholders
  • Lead cross-functional teams across Research, Sales or Partnerships, Communications, Marketing, Legal, and other partner functions to execute launches and strategic initiatives on time
  • Partner closely with Product and regional PMM counterparts to identify product gaps, define opportunity areas, and develop a clear point of view on market nuances and blockers to scaled adoption
  • Develop a holistic view of revenue performance across a customer objective or product area, using global trends and market insight to unlock broader growth opportunities
  • Align sales and product leadership on go-to-market priorities, progress, and key issues that need to be resolved to accelerate activation and scale

Qualifications

  • 10+ years of experience in product marketing or a closely related field
  • Experience leading complex product marketing or go-to-market initiatives across multiple stakeholders and workstreams
  • Experience translating customer, market, and business insight into product and go-to-market recommendations
  • Experience influencing senior cross-functional stakeholders and driving alignment on high-priority initiatives
  • Deep expertise in a core product, solution, or business domain, with strong customer and market orientation

Skills

Required:Product marketingGo-to-market strategyCross-functional leadershipStakeholder managementExecutive communication

Benefits

  • Paid parental leave
  • Comprehensive medical coverage
  • Emotional and mental health support programs
  • Compensation packages that let you share in Snap’s long-term success
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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