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Conversational Design, Demo Engineer

Cresta· Sales
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Hybrid (India)full-timePosted 3mo ago

About the role

Role focused on designing, analyzing, and demonstrating Cresta’s AI capabilities for pre-sales engagements. Collaborates across Solution Engineers, Demo Engineering, ML, Product, Data Science, Customer Success, and Sales to craft industry-specific, AI-driven demos and conversations that drive net-new logos and upsell opportunities.

Responsibilities

  • Collaborate closely with Solution Engineers and Demo Engineering to design and deliver high-impact, AI-driven demos, Proofs of Concept (POCs), and Conversation Assessments that clearly articulate Cresta’s value in real-world customer scenarios.
  • Develop and generate high-quality synthetic conversations and AI model behaviors that realistically simulate customer interactions and bring priority use cases to life in pre-sales environments.
  • Conduct in-depth Conversation Assessments and data analyses to uncover opportunity areas, quantify measurable impact, and build compelling business cases for net-new logo acquisition and upsell expansion.
  • Continuously enhance demo environments by strengthening QA/QM frameworks, reporting layers, behavioral configurations, intent mining, metadata generation, and dashboard development to ensure accuracy, realism, and actionable insight.
  • Design dashboards that tell a compelling business story with metadata layers and industry-specific realism.
  • Establish structured Gen AI frameworks for areas like complaint detection, CX measurement, and repeat-call analysis using Generative AI best practices; develop scalable methodologies beyond keyword-based logic.
  • Lead the design of QA automation frameworks combining GenAI capabilities and advanced keyword features to maximize projection, coverage, and consistency.
  • Build cross-vertical expertise (e.g., insurance, banking, telecom, retail, hospitality) and adapt tone, workflows, and interaction strategies to reflect each industry’s KPIs.
  • Strategize and design scalable demo accounts as sandbox environments; own end-to-end maintenance, optimization, and governance for readiness and reliability.
  • Develop structured GTM templates and reusable demo narratives aligned to key use cases for consistent storytelling during customer engagements.
  • Design and deploy AI Agent experiences using flow-based, prompt-based, and hybrid architectures across voice and chat channels.
  • Contribute ideas on product scalability, feature evolution, and competitive differentiation; analyze competitors and recommend ways to outpace the market.
  • Introduce innovative, scalable processes and frameworks to improve efficiency, repeatability, and demo impact.
  • Support Cresta’s Opera Enablement Program, helping customers design, build, test, and QA their own AI models within best-practice frameworks.

Qualifications

  • Strong alignment with Cresta’s culture and values; resilient, positive, ownership-driven, coachable, and growth-minded.
  • Deep understanding of contact center operations, performance metrics, and workflows across multiple industries (financial services, insurance, retail, telecommunications) with awareness of AI adoption, automation, omnichannel engagement, and operational efficiency mandates.
  • Ability to think from both agent and customer viewpoints; experience with conversational intelligence and AI agents to simplify workflows and improve experience; prior hands-on contact center exposure valued.
  • Knowledge of industry-specific challenges and changes impacting contact centers; understanding of how conversational AI can streamline operations, improve compliance, drive retention, and enhance service quality.
  • Experience collaborating cross-functionally with Solution Engineers, Sales, and Product teams in pre-sales, demo, or POC-driven environments.
  • Minimum 3+ years of experience in conversational design, including building bots, virtual agents, AI-driven workflows, or conversation analytics solutions.
  • Fluency in a second language is a plus

Skills

Required:Conversational designAI/demonstration designData analysis / business case development
Nice to have:Cross-vertical domain knowledge
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Cresta

AI Agents for Every Customer Conversation | Cresta

AI Agents for Every Customer Conversation | Cresta

AIAI AgentAutomationCXCrestaCustomer ExperiencePlatformorchestration
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