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Senior Product Marketing Manager, Vertical Solutions

Cresta· Marketing
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Hybrid (New York, NY; San Francisco, CA; United States)$150k - $200k + equityFull-timePosted 3d ago

About the role

Senior Product Marketing Manager responsible for positioning, messaging, and go-to-market (GTM) strategy across multiple verticals (led by Travel & Hospitality and Telecommunications), building repeatable vertical frameworks, and driving pipeline and revenue growth.

Responsibilities

  • Own the development and refinement of positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating platform capabilities into differentiated industry narratives
  • Build the repeatable vertical playbook (industry narratives, personas, use cases, proof points, enablement) and scale it across verticals
  • Establish Cresta as a thought leader in covered industries through content, events, analyst engagement, and customer storytelling
  • Develop and maintain deep buyer personas for each vertical to ensure messaging relevance and confidence in deals
  • Partner with product, sales, solutions, and marketing to execute industry-specific GTM strategies that accelerate pipeline and revenue growth
  • Lead vertical launches and create sales enablement materials to drive adoption and impact
  • Provide data-driven insights on how wins/losses vary by industry/use case/buyer to influence roadmap and vertical investments
  • Move fast with hands-on execution to win across complex, high-impact industries

Qualifications

  • At least 7 years of product marketing or solutions marketing experience in a mature, multi-vertical GTM environment
  • Experience covering multiple industries simultaneously with repeatable vertical frameworks
  • Domain knowledge in Travel & Hospitality or Telecommunications
  • Experience managing cross-functional projects
  • Excellent communication and executive-level presentation skills
  • Strong research skills and data-driven market analysis
  • Bachelor’s degree in Marketing, Business Administration, a related field, or equivalent experience

Skills

Required:Vertical marketing strategyBuyer persona developmentCross-functional collaborationExecutive communication

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Flexible PTO
  • Paid parental leave
  • Retirement savings plan
  • Remote work setup budget
  • Monthly wellness and communication stipend
  • In-office meal program and commuter benefits for onsite employees
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Cresta

AI Agents for Every Customer Conversation | Cresta

AI Agents for Every Customer Conversation | Cresta

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