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Senior Product Marketing Manager, Healthcare

Cresta· Marketing
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Hybrid (New York, NY), Hybrid (San Francisco, CA), Remote$150k - $200k + equityFull-timePosted 3d ago

About the role

Senior Product Marketing Manager focused on the Healthcare vertical, owning positioning, messaging, and GTM strategy for Cresta’s Healthcare industry offerings. Reports to the VP of Product Marketing and collaborates across product, sales, solutions, and marketing to accelerate pipeline and revenue growth in a strategic vertical.

Responsibilities

  • Own development and continuous refinement of Cresta’s positioning and messaging for the Healthcare industry, translating platform capabilities into differentiated industry narratives for buyers, operators, and executives at payers, providers, DSOs, and retail health organizations
  • Establish Cresta as a thought leader in Healthcare through strategic content, industry events, analyst engagement, and customer storytelling
  • Develop and maintain deep buyer personas, capturing Healthcare-specific pain points, priorities, compliance requirements, and decision dynamics to ensure relevant messaging
  • Partner across product, sales, solutions, and marketing to build and execute Healthcare-specific go-to-market strategies
  • Lead vertical launches and create sales enablement and supporting materials to drive adoption and impact
  • Provide data-driven perspective on wins/losses to influence product roadmap priorities, positioning, and vertical strategy
  • Move fast with hands-on execution to help Cresta win in Healthcare

Qualifications

  • At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Healthcare industry (payer, provider, or both)
  • Domain expertise in regulatory and compliance considerations shaping AI adoption in Healthcare
  • Experience managing cross-functional or cross-team projects
  • Excellent communication skills and comfort presenting in executive-level settings
  • Excellent research skills and experience producing data-driven market analysis
  • Bachelor’s degree in Marketing, Business Administration, related technical field, or equivalent practical experience

Skills

Required:Healthcare industry knowledgeRegulatory and compliance expertise in AI healthcareCross-functional project managementExecutive-level communicationMarket analysis and research

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Flexible PTO
  • Paid parental leave
  • Retirement savings plan
  • Remote work setup budget
  • Monthly wellness and communication stipend
  • In-office meal program and commuter benefits for onsite employees
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Cresta

AI Agents for Every Customer Conversation | Cresta

AI Agents for Every Customer Conversation | Cresta

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