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Senior Marketing Manager Italy

Plancraft (Handwerker Software)· Marketing
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Hybrid (Milan)€45k - €63kFull-timePosted 3mo ago

About the role

Senior Marketing Manager for Italy responsible for building PlanCraft's presence in the Italian market, translating brand positioning, and driving local activation and growth in coordination with HQ and local team.

Responsibilities

  • Own and manage the local marketing budget for Italy and work closely with HQ teams to align local initiatives with global strategy and growth goals.
  • Prioritize, test, and execute local marketing activities that help build awareness, trust, and growth in Italy.
  • Identify, onboard, and manage relationships with Italian creators, partners, and contractors, and execute creator collaborations end-to-end from briefing and content planning to tracking and follow-up.
  • Collect customer stories, testimonials, and market insights and share them with internal teams.
  • Collaborate closely with internal teams such as Content, Brand, Performance, and Product to align local execution with global initiatives.
  • Create, publish, and test Italian content across social media, website, and selected campaigns.
  • Build and grow our Italian social channels, including Instagram, TikTok, and LinkedIn, through hands-on localized content, short-form video, and authentic representation of PlanCraft in Italy.
  • Plan and execute local activations such as events, fairs, workshops, and community meetups.

Qualifications

  • Experience in marketing with a strong hands-on approach and the ability to balance strategic thinking with execution.
  • Ability to prioritize marketing activities, test ideas, and focus on what drives impact in an early-stage market.
  • Experience creating or coordinating content such as copywriting, case studies, social media content, campaigns, or short-form video.
  • Strong affinity for social media and an understanding of what works on channels such as Instagram, TikTok, and LinkedIn.
  • Confidence representing a brand externally, including being comfortable appearing on camera for selected local content formats.
  • Experience or strong motivation to work hands-on with local events, activations, creator collaborations, and community-building initiatives.
  • Native-level Italian communication skills and professional working proficiency in English, minimum B2.

Skills

Required:Marketing strategy and executionContent creation and coordinationSocial media managementPublic speaking / on-camera presenceEvent activation and community buildingProject management & collaboration

Benefits

  • 30 vacation days per year (based on a 5-day week) and Dec 24th off
  • Flex Allowance: monthly flex allowance for mobility, wellbeing, and related needs
  • AI-enabled tools and support (including potential ChatGPT+ license)
  • MacBook, premium over-ear headphones, and other hardware/tools
  • Team events and strong recognition culture
  • International environment with English as internal company language
  • Opportunities for personal and professional development (learning budget, enablement formats)
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Plancraft (Handwerker Software)

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