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Marketing Manager (DACH)

Light· GTM
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London, CopenhagenFull-timePosted 3mo ago

About the role

Marketing leadership role to build Light's DACH presence (Germany, Austria, Switzerland) from the ground up, shaping GTM strategy, events, regional messaging, and pipeline in a rapidly growing AI-native SaaS finance platform company.

Responsibilities

  • Building Light's presence in DACH from the ground up, shaping our GTM strategy, and becoming one of the defining faces of the region.
  • Owning the full DACH events calendar. Finhack hackathons, third-party sponsorships, roundtables. From concept to follow-up, you run it.
  • Managing the regional budget, knowing where to spend and where to hold back.
  • Working with our brand team on regional messaging and localisation to experiential campaigns.
  • Bringing on-the-ground market data back to VP Marketing and Growth Lead to sharpen paid activity, targeting, and messaging across the region.
  • Driving regional pipeline, working across events, campaigns, and community to build a consistent flow of qualified opportunities for the sales team.
  • Partnering with RevOps to keep pipeline clean, prospects moving, and nothing falling through the cracks between marketing and sales.
  • Enabling the sales team with collateral, messaging, and market context they need to win in DACH.
  • Building community and relationships with press, analysts, and partners to create an ecosystem around a product transforming the finance function.

Qualifications

  • Meaningful experience in field or regional marketing at a B2B SaaS company, ideally one building international presence from a non-DACH HQ.
  • Native-level German fluency (can write copy, lead the room, build relationships).
  • Proven track record running field marketing and events from start to finish.
  • Ability to work cross-functionally with Sales, RevOps, and Brand without friction.
  • Genuine enthusiasm for AI tooling and AI-native work culture.

Skills

Required:German language proficiencyField/Regional marketing experience in B2B SaaSEvent planning and executionCross-functional collaborationAI tooling enthusiasm

Benefits

  • In-office culture with a high talent-density team
  • Competitive salary
  • 25 days annual leave plus public holidays in your country of employment
  • Opportunity to shape a category from the inside
  • Regular travel to Copenhagen, London, New York, and other locations
  • Company off-sites twice a year (last in Italy)
  • Light is an equal opportunity employer.
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Light

Light Raises $30M Series A →

Light is a platform for General Ledger, AR & AP solutions designed to simplify global finance operations.

AutomationBankCurrencyFinanceGeneral LedgerImmutable record keepingLedgerMulti-entity reports
Company profileWebsite

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