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Director Vertical Marketing - Energy & Defence

Light· GTM
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LondonFull-timePosted 3w ago

About the role

Director Vertical Marketing for Energy & Defence to own market understanding, positioning and marketing pipeline for Energy and Defence sectors, partnering with Sales, Product Marketing, Demand Gen and Field Marketing to drive repeatable growth.

Responsibilities

  • Understand the market and choose where to focus. Interview customers, prospects and specialist partners to uncover buying triggers, workflows and unmet needs. Build a shared segment plan with Sales, testing opportunities across energy developers, operators, services and technology businesses, and defence technology and service suppliers with project or contract complexity.

Qualifications

  • Around ten years of marketing experience, with a strong foundation in industry or product marketing and evidence of building markets and delivering commercial results.
  • Experience owning a marketing pipeline from planning through execution and reporting. You can build a model, understand funnel performance and explain what needs to change.
  • An established ability to speak publicly and tell a compelling industry story, whether on stage, in a customer interview or in conversation with analysts, partners and industry media.
  • Experience building trusted relationships in an adjacent complex B2B sector where domain credibility, long buying cycles and multiple stakeholders matter.
  • A record of partnering closely with Sales, including training direct reps and SDRs to understand a segment and sell into it with credibility.
  • Experience translating customer needs into clear sector requirements with Product Marketing and Product, distinguishing a recurring market need from a one-off request.
  • Strong analytical curiosity and practical experience using AI to investigate performance, test explanations and improve decisions.
  • Strong writing and storytelling skills, the judgement to challenge assumptions, and a willingness to do the work yourself: interview customers, map the market, write the message, build the campaign and examine the results.

Skills

Required:Marketing strategy and pipeline managementPublic speaking and storytellingCross-functional collaboration with Sales, Product Marketing, and ProductAI-driven marketing analysisIndustry credibility in B2B sectors with long cyclesCustomer insight to product requirements

Benefits

  • 🏢 In-office culture, high talent density.
  • 💸 Competitive salary.
  • 🏝 25 days annual leave plus public holidays.
  • 🚀 Define what winning looks like in a vertical from the very first deal.
  • 🌍 Regular travel to Copenhagen, Munich, NY, Paris, and wherever Energy & Defence customers, partners and industry events take us.
  • 🥳 Off-sites twice a year. The last one was in Italy.
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Light

Light Raises $30M Series A →

Light is a platform for General Ledger, AR & AP solutions designed to simplify global finance operations.

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