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Senior Marketing Ops Manager

Nooks· Marketing
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Hybrid (San Francisco)Full-timePosted 3mo ago

About the role

Senior Marketing Ops Manager at Nooks.ai to build and-scale the marketing operations foundation, automation, measurement, and systems for a growing B2B SaaS GTM engine. The role partners with Demand Gen, RevOps, Sales, Data, and Product Marketing to design scalable processes, leverage AI, and ensure accurate, observable marketing infrastructure.

Responsibilities

  • Build a scalable marketing operations foundation
  • Own the systems, processes, and operational infrastructure that power our marketing organization
  • Design scalable workflows that support a rapidly growing Marketing organization
  • Continuously improve the reliability, maintainability, and performance of our marketing systems
  • Own marketing automation
  • Build and optimize automated campaign workflows, lifecycle programs, lead management, and operational processes
  • Improve system reliability by reducing manual processes and eliminating fragile workflows
  • Identify opportunities to leverage AI to automate repetitive operational work
  • Build trusted measurement
  • Own marketing attribution, campaign measurement, and performance reporting
  • Partner with Marketing Leadership to develop durable measurement frameworks that help us understand what's working and where to invest
  • Continuously improve data quality and reporting accuracy across the funnel
  • Design resilient Marketing systems
  • Improve lead routing, enrichment, scoring, lifecycle management, and data governance
  • Build monitoring, alerts, and operational safeguards that proactively identify issues before they impact the business
  • Create systems that are observable, reliable, and easy to maintain as the business scales
  • Partner across the GTM organization
  • Collaborate closely with Demand Generation, RevOps, Sales, Data, and Marketing to improve operational efficiency
  • Translate business problems into scalable technical solutions
  • Recommend new tools, integrations, and processes that strengthen our GTM stack
  • Help shape the future of Marketing Operations
  • Evaluate new AI-powered tools and emerging technologies that can improve marketing efficiency and effectiveness
  • Continuously challenge existing processes and recommend better ways of working
  • Help build a modern, AI-first marketing operations function that becomes a competitive advantage for Nooks

Qualifications

  • 4–7 years of experience in Marketing Operations or a similar analytical systems role at a high-growth B2B SaaS company
  • A systems thinker who enjoys solving complex operational problems and designing scalable solutions
  • Strong analytical skills with the ability to identify patterns, diagnose root causes, and make data-driven decisions
  • Experience building and managing marketing automation, attribution, and lead management systems
  • Experience with HubSpot or similar marketing automation platforms, with the ability to think beyond any single tool
  • Strong understanding of CRM architecture, marketing technology, integrations, APIs, and data flows
  • Curiosity about AI and excitement for applying it to automate workflows, improve operations, and increase team productivity
  • A proactive mindset: you surface problems before others notice them and bring thoughtful solutions
  • Strong communication skills and the ability to collaborate effectively across technical and non-technical teams

Skills

Required:Marketing automationAttributionCRM and data flowsHubSpot or similar platformSystems thinkingCross-functional collaboration
Nice to have:AI in marketing operations
Last updated Aug 12, 2026. Interested? Apply on the company site.

About Nooks

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