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Senior Demand Generation Manager

Envoy· Sales & Marketing
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San Francisco, CA$140k - $165kFull-timePosted 3mo ago

About the role

Senior IC role responsible for full-funnel pipeline growth across paid advertising, CRO and experimentation, ABM and intent programs, and funnel analytics; collaborates with RevOps, PMM, Design, and Sales leadership to move prospects from first touch to closed-won. Onsite in San Francisco HQ with at least 4 days/week in-person.

Responsibilities

  • Build and maintain demand dashboards and multi-touch attribution models in partnership with Marketing Ops and RevOps.
  • Diagnose conversion friction and routing/SLA issues across the funnel — from visit to MQL to SQL to Closed-Won.
  • Run weekly metric-based pipeline review meetings with Marketing and Sales leadership, driving data-based decisions on channel investment and program prioritization.
  • Own paid search (Google Ads) and paid social (LinkedIn, Meta) strategy and execution — including keyword strategy, audience targeting, creative direction, and bid management.
  • Manage lead gen, retargeting, and conversion campaigns aligned to CAC and ROAS targets.
  • Partner with PMM and Design on creative planning and messaging strategy for each campaign type.
  • Design and run A/B tests on high-traffic web pages — pricing, feature pages, compliance content, and trial/demo CTAs.
  • Own the experimentation backlog: prioritize hypotheses, instrument tests, report results, and ship winners.
  • Drive measurable improvement in visit-to-lead and lead-to-SQL conversion rates.
  • Translate G2, ZoomInfo, and in-product intent signals into personalized ABM web journeys and ad programs targeting high-fit accounts.
  • Build coordinated plays with BDR and Sales to convert intent-qualified accounts into trials, demos, and pipeline.
  • Measure and report on ABM program impact on competitive win rates and pipeline velocity.
  • Work directly with Sales leadership to build outreach sequences and marketing programs that support the full-funnel motion from outbound to close.
  • Create tight feedback loops with BDRs and AEs on lead quality, messaging resonance, and pipeline friction.
  • Participate in pipeline reviews and hold yourself accountable to downstream metrics — not just MQL volume.

Qualifications

  • - Hands-on operator who runs programs and partners effectively with agencies and cross-functional teams.
  • - Hypothesis-led and fast to ship with clear thesis before testing.
  • - Analytically rigorous with dashboards, funnel diagnostics, and data-backed recommendations (attribution, CAC, ROAS, conversion rates).
  • - Deep in paid: hands-on SEM and Paid Social experience, campaign structuring, bidding, briefs, optimization toward pipeline metrics.
  • - Experienced in CRO and ABM: designed/run A/B tests with measurable wins; operationalized intent signals into ABM programs.
  • - Strong cross-functional partner with RevOps, PMM, Design, and Sales.
  • - 5+ years in B2B SaaS demand marketing with ownership of full-funnel programs and revenue metrics.
  • - AI-forward: comfortable using AI to build agents, automate tasks and dashboards.

Skills

Required:Funnel analyticsPaid advertisingCRO & ABM

Benefits

  • Market-competitive salary
  • Equity for full-time roles
  • Excellent benefits
Last updated Sep 30, 2026. Interested? Apply on the company site.

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