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Sr. Manager, Innovation Product Marketing, e.l.f. SKIN

e.l.f. Beauty· e.l.f. Brands – Innovation, PD, EDU & R&D
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Hybrid (Oakland, CA)$105k - $140k + bonusFull-timePosted 3mo ago

About the role

Senior product marketing leadership role focused on driving growth and innovation for the e.l.f. SKIN skincare category, aligning global product marketing strategy with the innovation pipeline and market opportunities.

Responsibilities

  • Manage innovation product marketing for skincare categories to help build segments and support strategic direction.
  • Manage the execution of product marketing initiatives and contribute to the innovation pipeline for the skincare category, ensuring alignment with overall business objectives.
  • Develop comprehensive product innovation strategies that align with market trends and consumer needs.
  • Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
  • Conduct thorough market analysis to determine success factors for both new and existing product offerings.
  • Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims. Collaborate on storytelling and marketing narratives for product launches.
  • Participate in strategic calendar planning and innovation sessions, fostering cross-functional collaboration.
  • Work with cross functional departments to execute innovation briefs detailing strategies, positioning, target claims, ingredients, pricing, and packaging.
  • Develop pricing strategies based on market positioning and competitive analysis.
  • Responsible for cost of goods management and value analysis to support financial objectives.
  • Collaborate with Education team to enhance educational initiatives tied to product launches.
  • Support the implementation of sampling strategies for new products in collaboration with Sales and Brand Marketing teams.
  • Ensure the creation of impactful product copy in partnership with copywriters.
  • Work with cross-functional teams—including Creative, Brand (Go To Market), Compliance, Visual Merchandising, and R&D—to ensure successful execution of product launches.
  • Engage with Quality Assurance teams to identify and address product improvement opportunities.
  • Participate in weekly innovation international meetings with key stakeholders to facilitate timely launches.
  • Prepare and present product opportunities at Stage Gate meetings as required.

Qualifications

  • Bachelor’s degree required
  • Minimum of 5+ years of product marketing experience, with a focus on beauty industry.
  • Experience in managing the product development cycle, from concept to market introduction.
  • Strategic thinker with the ability to translate initiatives into actionable marketing plans.
  • Strong knowledge of the skincare category and mass-market landscape, with expertise in customer-driven marketing strategies.
  • Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities.
  • Strong organizational skills and attention to detail, with the ability to manage several projects simultaneously.
  • Strong sense of personal leadership and ownership.
  • Excellent written, verbal, and presentation communication skills.
  • Proficiency in PowerPoint, Word, Excel, and relevant industry databases.
  • Willingness to travel (domestic and international).

Skills

Required:Strategic marketingMarket analysis and consumer insightsProduct development lifecycleCross-functional collaboration
Nice to have:Pricing strategy

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • hybrid 3 day in office, 2 day at home work environment
  • bonus eligibility (200% of target over last seven fiscal years)
  • equity
  • year-round half-day Fridays
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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