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Social Media Strategy Director

Cloudflare· Communications
Apply on company site
Hybrid (San Francisco, CA; Austin, TX; New York City, NY)$170k - $234kfull-timePosted 3mo ago

About the role

Director-level role to redefine Cloudflare’s corporate digital presence, overseeing global social media, executive digital positioning, web storytelling, and community engagement to build a cohesive, authentic digital brand across multiple platforms.

Responsibilities

  • Architect the Digital Strategy: Define the overarching vision for Cloudflare’s corporate digital channels, ensuring our voice is distinct, authoritative, and deeply understood by tech-savvy audiences and enterprise buyers alike.
  • Elevate Executive Positioning: Partner directly with our executive leadership team to shape and scale their personal digital brands, turning complex industry trends into compelling online narratives.
  • Drive Multi-Channel Storytelling: Manage our corporate social media channels (X/Twitter, LinkedIn, YouTube, etc.) while expanding our strategic footprint into emerging platforms and technical communities.
  • Bridge Tech and Culture: Translate highly complex technical milestones—from network infrastructure to post-quantum cryptography—into creative, engaging, and accessible digital content.
  • Crisis & Rapid Response: Act as a critical node in our crisis management engine. When internet-scale events happen, you will ensure our digital response is swift, transparent, accurate, and aligned with our core values.
  • Data-Driven Optimization: Establish robust measurement frameworks to track brand sentiment, share of voice, and engagement, continuously iterating our strategy based on hard data.

Qualifications

  • 10+ years of experience in corporate communications, digital strategy, or brand journalism, with at least 4+ years leading high-performing digital or social teams in the B2B tech or SaaS space.
  • Deep Tech Literacy: You understand how the Internet works and can explain the 'why' behind cloud infrastructure and cybersecurity.
  • Platform Fluent: Knowledge of LinkedIn, X, Reddit, YouTube, Threads, and related subcultures and engagement tactics.
  • Exceptional Judgment: Strong editorial compass and ability to handle geopolitical or cybersecurity issues online.
  • Collaborative Leadership: Influencing cross-functional teams including Legal and Product to policy and investor relations.

Skills

Required:Corporate digital strategyExecutive positioning

Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Parental, pregnancy health, medical, and bereavement leave
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Cloudflare

Connect, protect, and build everywhere | Cloudflare

Make employees, applications and networks faster and more secure everywhere, while reducing complexity and cost.

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