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Sr. Marketing Operations Manager

Neo· Marketing
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Hybrid (Boston, MA)Full-timePosted 3mo ago

About the role

Senior Marketing Operations Manager responsible for architecting and owning the marketing tech stack, MQL scoring, lead lifecycle, system integrations, and data integrity from first touch to closed-won. Reports to Head of Marketing and collaborates with Sales, RevOps, and Finance.

Responsibilities

  • Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
  • Evaluate, onboard, and integrate new tools as the business scales
  • Maintain data integrity across all systems: deduplication, normalization, and routing logic
  • Document all processes, workflows, and system configurations
  • Partner with IT and Security on procurement, SSO, and data compliance requirements
  • Design, implement, and iterate on behavioral and demographic MQL scoring models
  • Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
  • Build and maintain lead routing and assignment rules in partnership with Sales Ops
  • Monitor score decay, conversion rates, and funnel velocity — optimize continuously
  • Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
  • Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
  • Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
  • Partner with RevOps on attribution modeling and multi-touch reporting
  • Troubleshoot and resolve integration failures and data sync issues proactively
  • Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
  • Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
  • Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
  • Support quarterly business reviews with pipeline attribution analysis
  • Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
  • Own email deliverability, list hygiene, and database health
  • Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Qualifications

  • 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
  • Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
  • Hands-on experience building or significantly rebuilding an MQL scoring model
  • Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
  • Experience managing complex MAP-to-CRM integrations and third-party tool connections
  • Comfortable with SQL or working alongside data/BI teams to pull and validate data
  • Highly organized and process-driven — you document everything
  • Strong communicator who can translate technical concepts for non-technical stakeholders
  • Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Skills

Required:Marketing automation platforms (MAP)CRM (Salesforce)MQL scoring modelingLead lifecycle designSQL / data validation

Benefits

  • Competitive salary
  • Remote options available
  • Collaborative culture
  • Opportunity to influence marketing tech stack and data strategy
Last updated Jul 27, 2026. Interested? Apply on the company site.
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About Neo

Neo | Agentic Software Control

See every app and control every action in real time. Neo prevents agentic threats across devices, browsers, identities, and applications.

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