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Director, NA Field Marketing

Neo· Marketing
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Remotefull-timePosted 3mo ago

About the role

Director of Field Marketing & Events leading the field marketing function in North America, owning strategy, budgeting, and execution of regional and national events to drive pipeline and brand outcomes for a B2B security/infrastructure software company.

Responsibilities

  • Own the field marketing strategy and calendar across regions, including third-party conferences, industry roundtables, executive dinners, regional meetups, and the flagship user/customer event.
  • Build and manage the field marketing budget, allocating spend across sponsorships, owned events, and travel to maximize pipeline contribution and ROI.
  • Partner with Sales and SDR leadership to align event and field programs with territory plans, target account lists, and pipeline goals.
  • Design and execute account-based marketing (ABM) programs and integrated regional campaigns in partnership with Demand Generation and Product Marketing.
  • Manage vendor and sponsorship relationships, negotiating contracts and evaluating conference ROI to inform future investment.
  • Lead event logistics end-to-end: venue selection, booth/space design, staffing, swag and collateral, speaker sessions, and on-site execution.
  • Define and report on field marketing KPIs (pipeline sourced/influenced, cost per meeting, cost per opportunity, event attendance and conversion) and present results to marketing and sales leadership.
  • Build and manage a team of field marketers and/or event coordinators as the program scales, including contractors and agencies for peak event seasons.
  • Represent the marketing function at key industry events, occasionally including public-facing or spokesperson duties.
  • Stay current on the cybersecurity conference and analyst landscape to identify new, high-value opportunities for visibility.

Qualifications

  • 8+ years in field marketing, event marketing, or demand generation, with at least 3 years in a leadership or head-of-function role.
  • Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space.
  • Proven track record designing field programs that generate measurable pipeline, with fluency in pipeline attribution and marketing ROI reporting.
  • Hands-on experience managing large-scale industry conferences and sponsorships (booth strategy, speaking slots, executive briefings).
  • Strong budget management skills, including vendor negotiation and cost/ROI tracking across a multi-hundred-thousand-dollar annual events budget.
  • Experience partnering closely with Sales leadership and working from a shared pipeline/revenue targets model.
  • Proficiency with marketing and sales tools such as Salesforce, a marketing automation platform (e.g., HubSpot, Marketo), and event management/registration tools.
  • Excellent project management skills and the ability to run multiple concurrent events and workstreams without dropping details.
  • Willingness to travel domestically up to 30-40%, including some evenings/weekends around major industry events.
  • Based in the United States, able to work across U.S. time zones.

Skills

Required:Field marketing strategyBudget managementABM program designVendor and sponsorship managementEvent logisticsKPIs and analyticsCross-functional collaborationTeam leadership
Last updated Jul 20, 2026. Interested? Apply on the company site.
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Neo | Agentic Software Control

See every app and control every action in real time. Neo prevents agentic threats across devices, browsers, identities, and applications.

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