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Manager, Growth Marketing

Stepful· Growth & Marketing
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Hybrid (New York City)$120k - $140k + equity + bonusFull-timePosted 3mo ago

About the role

Data-driven and creative Growth Marketing Manager responsible for end-to-end paid media strategy across Meta, Google, YouTube, and emerging channels, with a focus on CAC/ROI optimization, testing, and collaboration with creative teams to drive acquisition and full-funnel growth for Stepful.

Responsibilities

  • Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
  • Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
  • Manage our Search agency, holding them accountable to performance goals and roadmap execution.
  • Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
  • Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
  • Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
  • Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
  • Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
  • Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

Qualifications

  • 3+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
  • A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
  • Strong project management skills, with the ability to handle multiple initiatives at the same time.
  • Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
  • Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
  • High attention to detail, with a habit of catching and preventing errors before they become problems.
  • Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
  • Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
  • Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Skills

Required:Paid socialPaid searchBudget managementAnalyticsCommunication

Benefits

  • Meaningful Equity Stake
  • Medical, Dental, and Vision insurance plan options, including 100% employer-covered options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy, including: Guidance of 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, 10 public holidays observed for 2025
Last updated Sep 30, 2026. Interested? Apply on the company site.
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About Stepful

Online Training for Healthcare Jobs

Stepful trains people with a high school education in 4 months and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

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