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Field Marketing Manager

Serval· Marketing
Apply on company site
New York, Austin$125k - $170kFull-timePosted 3mo ago

About the role

Field Marketing Manager to plan and execute field programs, support ABM for key accounts, and partner with Sales to drive pipeline for Serval’s AI-native automation platform.

Responsibilities

  • Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
  • Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
  • Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
  • Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
  • Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
  • Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

Qualifications

  • 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
  • Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
  • Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
  • Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
  • A collaborative style that earns trust with Sales and marketing teammates quickly.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
  • Comfortable with roughly 25% travel, up to 50% seasonally.

Skills

Required:Field marketing planningEvent logisticsABM collaboration

Benefits

  • Meaningful early-stage equity
  • Comprehensive health coverage
  • Flexible PTO
  • Daily lunches and snacks
  • onsite gym access
  • Regular team events and offsites
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Serval

AI Agents for IT

Serval is the AI-native ITSM for modern teams. Use natural language to automate routine tasks and resolve help desk requests.

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