Senior Product Manager: New Verticals
About the role
Senior Product Manager role focused on discovering and launching new verticals for Broccoli AI, an AI-native operating system for home service businesses. You will identify, validate, and prioritize new market opportunities, define product and GTM strategy, and drive launch and learning loops with cross-functional teams.
Responsibilities
- Identify and evaluate new home service and field service categories where Broccoli should expand next. Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility.
- Interview customers and prospects, shadow workflows, analyze transcripts and product data, and turn messy research into clear product and strategy recommendations.
- Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact.
- Turn research into crisp product direction. Write specs built around the “why,” define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly.
- Work with sales and customer success to identify the right early customers for new verticals, build tight feedback loops, and avoid overfitting to one account.
- Coordinate with sales, customer success, and marketing when new vertical products ship. Define success metrics, track outcomes, and drive honest conversations about what worked and what didn’t, and what to do next.
Qualifications
- Deep customer curiosity
- Strong market judgment
- High agency
- Strong business judgment
- AI-first product thinking
- Clear communication
- Excited to work in-office five days a week
Skills
About Broccoli AI
AI-native operating system for home service businesses
Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic—calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers. Our AI agents handle both revenue and ops—answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit. We’ve grown from 0 to 200+ contractors in under a year, raised an unannounced round led by a Tier 1 VC to take on one of the biggest labor automation opportunities in the country.
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