Customer Enablement Lead
About the role
Lead the end-to-end enablement function for Broccoli AI, building scalable training and onboarding programs to drive customer adoption and value delivery from first live usage.
Responsibilities
- Own enablement end to end and build it into a scalable system.
- Build enablement for the people who work with Broccoli day to day—choosing formats that fit each audience, from job aids to video to in-product guidance and beyond.
- Design enablement around the key moments customers interact with Broccoli, so adoption feels natural and low-friction from day one.
- Meet customers where they are: connect what they already do to how Broccoli helps, so getting started feels obvious, not intimidating.
- Build a certification program that turns proficiency into something measurable.
Qualifications
- 4+ years building training, enablement, or instructional content that real people used to adopt a tool.
- Built enablement or training programs from the ground up—not just run someone else's.
- Can produce, not just plan—you can ship a job aid, a video, or a walkthrough yourself without a big team behind you.
- Turn messy, real-world workflows into clear, confidence-building lessons.
- AI-native—you use Claude and other AI tools daily to build training, analyze friction, and move faster than a traditional team could.
- Opinionated about formats and tools, and curious enough to try approaches others haven't.
- Comfortable being the first and only owner of a function, deciding what matters and what waits.
- Experience in home services (HVAC, plumbing, electrical, roofing)—e.g., you've supported teams on tools like ServiceTitan, or run operations inside one.
Skills
About Broccoli AI
AI-native operating system for home service businesses
Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic—calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers. Our AI agents handle both revenue and ops—answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit. We’ve grown from 0 to 200+ contractors in under a year, raised an unannounced round led by a Tier 1 VC to take on one of the biggest labor automation opportunities in the country.
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