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Product Marketing Manager

Profound· Marketing
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New York, New York$145k - $200kFull-timePosted 3mo ago

About the role

Full-stack product marketing role focused on positioning, messaging, launches, enablement, and lifecycle marketing for Profound’s AI marketing platform, with primary partnership to Customer Success and collaboration across Sales, GTM Ops, and Product.

Responsibilities

  • Be the internal expert on Profound's product: features, roadmap, use cases, and technical underpinnings.
  • Translate what we build into clear positioning and messaging across the customer lifecycle (onboarding to renewal to expansion).
  • Own the story of what's new and why it matters for existing customers.
  • Build enablement and content for Customer Success: onboarding, product deep-dives, feature launch training, recurring office hours (partner with GTM Enablement).
  • Create content that drives adoption and retention: feature explainers, customer-facing playbooks, use-case guides, QBR narratives, expansion talk tracks, product FAQs.
  • Provide CSMs with precise language for renewals, upsell moments, and objection handling with current customers.
  • Co-own go-to-market for new features with emphasis on adoption inside existing base.
  • Own webinar content calendar to drive pipeline and customer education.
  • Partner with marketing to drive awareness, activation, and adoption; manage changelog and product notifications.
  • Own case studies and customer stories to support top-of-funnel marketing with social proof.
  • Measure launches’ impact on adoption/retention and close the feedback loop.
  • Embed with Product and Engineering; surface field feedback and coordinate with Sales, GTM Ops, GTM Engineering, and Marketing Engineering.

Qualifications

  • 3 to 6 years in product marketing, customer marketing, product enablement, or related field at a B2B SaaS company.
  • Experience serving or working with Customer Success, account management, or post-sale motions (adoption, retention, expansion).
  • Hands-on enablement, launch, or customer-facing content creation experience.
  • Experience in a fast-moving product environment with an active roadmap.

Skills

Required:Product marketing strategyCustomer enablement contentCross-functional collaborationTechnical storytelling

Benefits

  • Base salary range $145K – $200K (depending on experience)
  • Equity
  • Full benefits and perks
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Profound

Optimize Your Brand's Visibility in AI Search

Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.

AI VisibilityAnswer Engine OptimizationGenerative SEOAI Search OptimizationLLM optimization
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