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Senior Product Marketing Manager, Private Equity

Juniper Square · Marketing
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Remote$115k - $215kFull-timePosted 3mo ago

About the role

Senior Product Marketing Manager responsible for messaging, positioning, and enablement for the Private Equity segment, collaborating with Sales, Demand Gen, and Product to drive pipeline and revenue.

Responsibilities

  • Own Juniper Square's strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators.
  • Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.
  • Work directly with Sales leadership and top sellers to co-create collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process.
  • Act as the internal expert on PE deal dynamics, shaping messaging and strategy on high-stakes opportunities.
  • Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to enrich PE personas and use cases.
  • Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product.
  • Use AI agents and tooling to research accounts and synthesize inputs, accelerating messaging and enablement asset production; apply judgment on when to rely on automation vs. human insight.
  • Partner with Demand Gen and Product to ensure messaging resonates and translates into value propositions for PE buyers.
  • Support Customer Marketing by surfacing PE customer stories as proof points.
  • Own a subset of Juniper Square's apps as the dedicated product marketing lead, including positioning, GTM, launches, and roadmap feedback.

Qualifications

  • 3+ years of experience in the private equity ecosystem (at a PE firm, a fund administrator, or a company selling into PE). You understand PE buyers and their priorities.
  • Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with bias toward supporting Sales and influencing deal outcomes.
  • AI Fluency: experience using LLMs, agents, and AI automation tools to accelerate work while knowing where human judgment is critical.
  • Exceptional written and verbal communication skills; ability to translate market insights into clear GTM artifacts.

Skills

Required:PE market knowledge
Nice to have:Product marketing / GTM strategy

Benefits

  • Health, dental, and vision care for you and your family
  • Life insurance
  • Mental wellness coverage
  • Fertility and growing family support
  • Flex Time Off in addition to company-paid holidays
  • Paid family leave, medical leave, and bereavement leave policies
  • Retirement saving plans
  • Allowance to customize your work and technology setup at home
  • Annual professional development stipend
Last updated Aug 27, 2026. Interested? Apply on the company site.
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About Juniper Square

Connected software and fund administration services | Juniper Square

Over 2,100 GPs across private equity, venture capital, and commercial real estate trust Juniper Square’s connected fund software and services to raise capital more efficiently, reduce operational risk, and deliver a world-class LP experience.

softwarefund administrationprivate marketscapital marketsreal estateventure capitalprivate equity
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