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Director, Paid Media

Databricks· Marketing
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United States$161.4k - $277.4kFull-timePosted 3mo ago

About the role

Databricks is seeking a Director, Paid Media to lead the global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth across the full funnel. The role leads a team of global media planners and partners closely with multiple internal teams and external agencies to deliver data-driven media strategies at scale.

Responsibilities

  • Guide the development of cross-channel media strategies that deliver year-over-year increases in brand awareness, target account engagement, and pipeline contribution across integrated campaigns and priority product areas.
  • Build and scale a high-performing global media strategy organization by hiring and developing top talent, increasing talent density, scalability, and strategic output over time.
  • Create an environment of continuous learning with clear expectations, coaching, and growth opportunities, resulting in improved team performance and readiness to support evolving business priorities.
  • Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency across regions and campaigns, reducing planning cycle times and increasing adoption of standard methodologies.
  • Align media investment strategy and budget allocation to business goals to optimize spend toward high-impact audiences, channels, and programs, improving ROI and pipeline efficiency.
  • Ensure media strategies are grounded in strong audience insights and aligned to practitioner and executive personas to increase reach and engagement within priority accounts.
  • Implement consistent global measurement frameworks and executive-ready reporting in partnership with Analytics to improve visibility into media’s contribution to pipeline and revenue and enable faster optimization cycles.
  • Model and reinforce Databricks’ culture principles while staying ahead of evolving media trends through a structured test-and-learn agenda.

Qualifications

  • 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
  • Proven experience leading global media planning across multiple channels and funnel stages with demonstrated impact on pipeline, engagement, or revenue metrics.
  • Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent, with a track record of building high-performing teams.
  • Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics.
  • Ability to set clear objectives, prioritize effectively, and empower teams to deliver results with autonomy.
  • Strong collaboration and influencing skills with experience driving alignment across matrixed organizations.
  • Excellent analytical skills with the ability to translate complex data into clear strategic recommendations.
  • Familiarity with modern media platforms, AdTech, and measurement tools.

Skills

Required:Media strategyTeam leadershipFull-funnel measurement

Benefits

  • Comprehensive benefits package (region-specific details available via provided link)
Last updated Sep 10, 2026. Interested? Apply on the company site.

About Databricks

Leading Data and AI Platform for Enterprises

Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.

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