Director, Americas Field Marketing
About the role
The Director, Americas Field Marketing leads the transformation of field marketing from event-centric to pipeline-obsessed, driving measurable revenue impact across half of Databricks' Americas business units (Digital Natives, Startups, Retail, Communications, Media and Gaming, LATAM, and Canada). Reports to the VP of Americas Marketing and owns the pipeline-generation strategy and execution, building and leading a high-performing team focused on data-driven program optimization, demand generation, and scalable growth systems and processes.
Responsibilities
- Pipeline Ownership: Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries
- Data-Driven Strategy: Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
- Program Evolution: Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage
- Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
- Revenue Attribution: Use pipeline attribution and reporting to directly connect field marketing investments to revenue outcomes
- Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment
- Cross-Functional Excellence: Drive seamless handoffs between marketing and sales with SLA-driven lead management and pipeline acceleration programs
- Team Development: Build and mentor a team of pipeline-focused field marketers who understand the full customer journey and revenue impact
Qualifications
- Pipeline Expertise: 10+ years managing field programs with direct pipeline accountability and proven track record of exceeding revenue targets
- Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms
- Hyper-Growth Experience: 7+ years scaling field marketing programs in fast-growing tech companies, with experience managing large budgets ($2M+) and demonstrating clear ROI
- Team Leadership: 5+ years building and leading high-performing field marketing teams with pipeline accountability
- Revenue Operations: Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments
- Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
- Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
- Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
Skills
About Databricks
Leading Data and AI Platform for Enterprises
Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.
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