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Head of Programming, DTC Content

MrBeast· Production
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Hybrid (Los Angeles)$170k - $230kPosted 3mo ago

About the role

Senior creative leadership role defining the programming vision, strategy, and roadmap for Beast Industries’ direct-to-consumer content slate, overseeing original programming from concept through launch and evolving the slate via audience insights and business priorities.

Responsibilities

  • Define the programming vision and long-term content strategy across our growing portfolio of original content.
  • Build and manage a diversified slate of original programming across multiple formats and genres.
  • Identify new series, recurring formats, creator partnerships, and programming opportunities that strengthen the platform.
  • Oversee creative development from concept through greenlight, ensuring ideas align with audience needs and business goals.
  • Partner with Production to successfully launch programming while maintaining creative quality and execution standards.
  • Collaborate with Product, Marketing, Analytics, Audience, and executive leadership to inform programming decisions through audience insights and performance data.
  • Develop programming roadmaps that balance flagship launches, recurring series, evergreen content, and library strategy.
  • Build relationships with creators, production partners, agencies, and industry talent to expand programming opportunities.
  • Continuously evaluate content performance and evolve the slate based on audience behavior, retention, and engagement.
  • Build and lead a high-performing programming organization as the platform grows.

Qualifications

  • Significant experience leading programming, creative development, or original content strategy for a digital platform, streaming service, studio, media company, or creator business.
  • A track record of overseeing multiple productions or programming initiatives simultaneously.
  • Experience developing unscripted, entertainment, or creator-led content from concept through launch.
  • Strong creative judgment with the ability to identify formats, talent, and ideas that resonate with audiences.
  • Experience working cross-functionally with production, product, marketing, analytics, and executive stakeholders.
  • A data-informed approach to creative decision-making, using audience insights to guide programming strategy.
  • Excellent communication and leadership skills, with the ability to align diverse stakeholders around a creative vision.
  • Comfort operating in fast-moving, evolving environments where priorities shift and new opportunities emerge.
  • Passion for digital entertainment, creator culture, and building category-defining programming.

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Jul 25, 2026. Interested? Apply on the company site.

About MrBeast

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