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Staff Product Manager - Email Marketing

GoHighLevel· Product – Product Management
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Remote$120k - $180kEE Full-TimePosted 2mo ago

About the role

Staff Product Manager to accelerate HighLevel’s Email Marketing platform into an AI-first, end-to-end campaign creation and automation ecosystem. Responsible for AI-native email creation, intelligent campaign delivery, analytics, audience management, and roadmap execution to drive adoption, activation, engagement, and revenue.

Responsibilities

  • Own the end-to-end Email Builder user experience, including drag-and-drop editors, custom HTML tools, reusable visual components, responsive templates, and real-time collaborative editing.
  • Build an industry-leading AI-native email editor that enables users to generate complete, high-converting email layouts using simple natural language prompts.
  • Lead the evolution of a natural language prompt-to-layout generation ("vibe-code") builder for non-technical marketers to create production-ready emails instantaneously.
  • Deliver native multivariate experimentation tools, including subject line, body copy, layout, and Call-To-Action (CTA) A/B testing to improve conversion rates.
  • Own execution and scheduling features, including Send Now, Scheduled Send, Timezone-aware Sending, and AI-powered Send Time Optimization.
  • Scale automated Sequences, trigger logic, dynamic branching, smart personalization fields, and event-driven marketing workflows.
  • Streamline campaign creation workflows to minimize operational complexity for marketers while maximizing end-user engagement.
  • Build reporting dashboards to measure campaign execution, open/click engagement, conversion rates, attributed revenue, and overall ROI.
  • Deliver actionable, AI-powered recommendations to improve campaign engagement and conversion performance.
  • Establish instrumentation, funnels, and experimentation frameworks to measure feature adoption and product-led outcomes.
  • Own subscriber preferences, consent management workflows, and end-user preference centers.
  • Deliver flexible preference experiences that increase customer trust and support global messaging compliance (CAN-SPAM, CASL, GDPR).
  • Establish a 12–18 month product roadmap for Email Marketing aligned with the broader product strategy.
  • Conduct continuous customer discovery, competitive analysis, and usability research.
  • Author clear, outcome-focused PRDs and partner with Engineering, Product Design, AI, Customer Success, and GTM teams.

Qualifications

  • 8+ years of Product Management experience, with a background in SaaS product management, email marketing tools, WYSIWYG builders, or marketing automation platforms.
  • Demonstrated success building intuitive, high-adoption end-user tools (editors, drag-and-drop builders, visual canvas tools, or content creation interfaces).
  • Hands-on experience with AI/ML integrations, particularly generative text/image tools, prompt engineering workflows, or predictive optimization engines.
  • Strong product craft: writing PRDs, mapping user journeys, conducting customer research, and translating complex capabilities into simple UX.
  • Data-fluent mindset: defining product instrumentation, running A/B tests, and tracking funnel conversion metrics.
  • Strong stakeholder management and communication skills, with cross-functional alignment across Engineering, Design, Product, and GTM teams.

Skills

Required:Email Builder / WYSIWYG editorsAI-native email editorPrompt engineeringProduct PRD writing

Benefits

  • - Note: Benefits are not explicitly listed in the job description. If your system requires extraction, please map any general mention of a remote-first, global team culture or competitive compensation practices as applicable.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

It's time to take your Agency to the Next Level

HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!

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