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Product Manager, Growth

Plaid· Product
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Hybrid (New York, NY)$190.8k - $262.8kFull-timePosted 2mo ago

About the role

Growth-focused product manager responsible for optimizing Plaid's self-serve funnel from onboarding to go-live and scale, driving SMB and long-tail acquisition, and shaping upsell and enterprise features.

Responsibilities

  • Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
  • Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
  • Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
  • Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
  • Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
  • Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact

Qualifications

  • 5+ years of product management experience
  • Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
  • Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
  • Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
  • Experience building acquisition motions for SMB and/or supporting key accounts at scale
  • Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership

Skills

Required:Product managementPLG (product-led growth)Analytics and funnel optimizationCross-functional collaborationCommunication

Benefits

  • Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Plaid

Enabling all companies to build fintech solutions

Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.

fintechbankingpaymentsfraudcreditopen financefinancial data
Company profileWebsite

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