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Director of Integrated Marketing

Fi Smart Dog Collar· Marketing
Apply on company site
New York, NY$150k - $350kFull Time / On SitePosted 2mo ago

About the role

Fi is seeking a Director of Integrated Marketing to lead how products and campaigns are brought to market and to connect the brand with the audience across channels globally. The role sits at the intersection of product marketing, brand strategy, organic social, community, and partnerships, driving end-to-end GTM execution for new products, features, and initiatives.

Responsibilities

  • Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
  • Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
  • Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
  • Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
  • Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
  • Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
  • Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
  • Work closely with the B2B team to develop partnership concepts and go-to-market plans
  • Execute partner marketing campaigns from concept through launch and measurement
  • Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact

Qualifications

  • 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
  • Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
  • Experience managing or closely partnering with organic social and community teams
  • Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
  • Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
  • Excellent written and verbal communication skills
  • Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course

Skills

Required:Go-to-Market (GTM) strategyCampaign managementCross-functional leadership

Benefits

  • Time to Recharge: Flexible PTO
  • Top-Notch Health Coverage: medical, dental, and vision
  • Wellness Perks: free access to One Medical, Kindbody, and Talkspace
  • Dog-Friendly Office
  • BarkBack Program: $500 annual donation to a dog charity of your choice
  • Free Fi Membership for your pet(s)
  • Gifting program to share Fi with loved ones
Last updated Aug 26, 2026. Interested? Apply on the company site.

About Fi Smart Dog Collar

Dog GPS & Health tracking | $19/month | Fi Smart Dog Collar

Fetch the most advanced GPS, behavior, and activity tracking technology for your pet.

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