← All roles

Senior Product Manager, Salesforce

Natera· Information Services & Technology
Apply on company site
Austin, TX$125k - $156.3kfull-timePosted 2mo ago

About the role

Strategic Senior Salesforce Product Manager to define vision, roadmap, and execution for Salesforce platform initiatives, focusing on user-centric design, data-driven decisions, and stakeholder management across the organization.

Responsibilities

  • Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives
  • Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas
  • Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements
  • Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis
  • Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction
  • Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders
  • Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment priorities
  • Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users
  • Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria
  • Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value
  • Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features
  • Create and maintain detailed product specifications, wireframes, and process flow documentation
  • Facilitate requirements validation sessions and user acceptance testing coordination
  • Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycle
  • Serve as primary product liaison between business units, technical teams, and executive leadership
  • Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes
  • Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments
  • Facilitate cross-functional collaboration between development, QA, operations, and business teams
  • Lead product steering committee meetings and strategic planning sessions
  • Build strong relationships with key business champions and power users to drive product advocacy
  • Coordinate with external vendors and third-party solution providers for integrated product offerings
  • Champion user-centric design principles and advocate for optimal user experience across all product touchpoints
  • Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions
  • Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints
  • Design and implement user adoption strategies including training programs, change management, and support documentation
  • Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities
  • Lead user feedback collection initiatives and product advisory board sessions
  • Develop user personas and journey mapping to guide product development priorities
  • Work closely with development teams using agile methodologies to ensure timely and quality product delivery
  • Monitor product development progress, identify risks, and implement mitigation strategies to meet delivery commitments
  • Coordinate product launches including rollout planning, communication strategies, and success measurement
  • Analyze product performance data, user behavior analytics, and business impact metrics to inform future product decisions
  • Manage product backlog grooming, sprint planning participation, and continuous improvement initiatives
  • Oversee quality assurance processes and user acceptance testing for product releases
  • Drive post-launch product optimization and iterative enhancement based on performance data and user feedback

Qualifications

  • Bachelor's degree in Business Administration, Computer Science, Information Technology, or related field
  • 8+ years of product management experience with at least 4 years focused on Salesforce or CRM platforms
  • Strong background in Service Cloud, Sales Cloud, or other core Salesforce product areas
  • Proven experience in requirements gathering, business analysis, and stakeholder management
  • Experience with agile product development methodologies and cross-functional team collaboration
  • Excellent analytical skills with experience in data-driven product decision making
  • Outstanding communication and presentation skills for executive and technical audiences
  • Experience with product analytics tools and performance measurement frameworks

Skills

Required:Product managementSalesforce platform knowledge

Benefits

  • Competitive Benefits - medical, dental, vision, life and disability plans for eligible employees and dependents
  • Free testing for employees and immediate families, fertility care benefits
  • Pregnancy and baby bonding leave, 401k benefits, commuter benefits
  • Generous employee referral program
Last updated Aug 20, 2026. Interested? Apply on the company site.

About Natera

A global leader in cfDNA testing

Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.

oncologywomen's healthorgan healthcell-free DNA
Company profileWebsite

More open roles at Natera