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Sr. Product Marketing Manager, Lakewatch & Agentic Apps

Databricks· Product Marketing
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Hybrid (West Coast, United States)$163.4k - $224.8kFull-timePosted 2mo ago

About the role

Databricks is hiring a Sr. Product Marketing Manager to lead go-to-market strategy and execution for Lakewatch and other Agentic Apps, driving awareness, adoption, and revenue across enterprise security software products built on the Databricks Platform.

Responsibilities

  • Hit or exceed Lakewatch and Agentic Apps pipeline and revenue goals by shaping and executing the GTM strategy that drives new logo acquisition and expansion within existing Databricks customers, with targets for sourced and influenced pipeline, ARR, and product adoption over 12–24 months.
  • Execute content and field marketing activities across Agentic Apps by building and deploying scalable programs to increase awareness, improve perception, and drive demand among decision makers and senior executives in business domains.
  • Increase Lakewatch and Agentic Apps adoption and usage across priority customer segments by co-creating a compelling narrative and positioning that differentiates Databricks in its application spaces, focusing on cybersecurity.
  • Establish Databricks as a leader in App Domains (cybersecurity emphasis) through thought leadership, field activity, content creation, sales collateral, analyst/influencer engagement, and industry event presence.
  • Deliver high-impact product and feature launches translating roadmap investments into business results with adoption and usage targets.
  • Improve sales and overlay effectiveness by building and scaling sales plays, messaging, and enablement to boost win rates and reduce sales cycle times.
  • Grow partner-sourced and partner-influenced pipeline by creating joint narratives and programs with cloud/tech partners linked to pipeline and revenue goals.
  • Continuously optimize GTM performance by defining metrics, instrumenting programs, and using data and feedback to improve funnel conversion.

Qualifications

  • Extensive product marketing experience in enterprise security software with exposure to security operations, SIEM/security analytics, or related domains.
  • Proven ability to build and scale GTM for new or early-stage products, including setting goals and running campaigns and launches that improve pipeline, ARR, or adoption.

Skills

Required:Product marketingGo-to-market strategyDemand generationCross-functional collaboration

Benefits

  • Benefits details available via regional link in the job posting.
Last updated Sep 10, 2026. Interested? Apply on the company site.

About Databricks

Leading Data and AI Platform for Enterprises

Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.

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