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Sr. Event Marketing Manager, Field Programming

Databricks
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Hybrid (United States)$126.4k - $217.3k + bonusFull-timePosted 2mo ago

About the role

Senior Event Marketing Manager at Databricks responsible for leading field initiatives and sales enablement for major events (e.g., Data + AI Summit and World Tour), delivering premium field experiences, refining workflows, and strengthening cross-functional alignment to scale programs and business impact.

Responsibilities

  • Lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour.
  • Deliver premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale programs and their business impact.
  • Develop and implement event strategies, plays, and enablement in collaboration with sales and field teams.
  • Define targets, dashboards, and measurement for event performance in partnership with analytics and operations.
  • Coordinate multiple workstreams, agencies, and stakeholders ensuring clear goals, budgets, and timelines.
  • Manage campaigns, lead routing, and MQL definitions to enable rapid action by BDR/SDR teams.
  • Incorporate incentive structures to drive field engagement without adding unnecessary complexity.
  • Integrate cross-functional programs (executive forums, partner summits, product announcements, training) into a unified field event strategy.

Qualifications

  • Extensive experience leading complex B2B marketing events or event portfolios end-to-end with ownership for business impact.
  • Proven track record partnering with sales and field teams to design event strategies, plays, and enablement to drive pipeline and revenue.
  • Strong program and project management skills, with ability to coordinate multiple workstreams, agencies, and stakeholders while managing goals, budgets, and timelines.
  • Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-driven recommendations.
  • Excellent communication and executive presence, with ability to influence senior leaders and align cross-functional teams.
  • Metrics-driven mindset with experience in testing and improving attendee experience and ROI.
  • Ability to operate strategically and tactically, setting vision while ensuring world-class execution.

Skills

Required:Event strategy developmentProject managementCRM and analytics tooling

Benefits

  • Benefits details available via regional link provided in the job description.
Last updated Sep 10, 2026. Interested? Apply on the company site.

About Databricks

Leading Data and AI Platform for Enterprises

Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.

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