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Director, Mobile Marketing

MrBeast· Marketing
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Hybrid (New York, NY; Greenville, NC; Los Angeles, CA)full-timePosted 2mo ago

About the role

Senior operational marketing leader for Beast Industries’ telecommunications and mobile business, responsible for converting approved strategies into executable go-to-market programs to drive subscriber acquisition, activation, engagement, retention, referrals, and household growth.

Responsibilities

  • Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business.
  • Translate approved business, brand, and viral marketing strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.
  • Coordinate marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits.
  • Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.
  • Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.
  • Develop and execute customer-acquisition programs within the approved mobile marketing strategy.
  • Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels.
  • Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency.
  • Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding.
  • Own the operational development of customer onboarding, engagement, retention, renewal, win-back, and referral communications.
  • Build CRM journeys across email, SMS, app, web, and other owned customer channels.
  • Partner with product and customer-experience teams to improve activation, engagement, and long-term customer value.
  • Develop programs that reduce preventable churn and increase plan participation.
  • Manage the lifecycle calendar and ensure that communications are coordinated across customer touchpoints.
  • Execute approved referral, family-plan, household-expansion, and member-get-member programs.
  • Manage incentive structures, customer communications, operational requirements, and campaign timelines.
  • Monitor referral participation, household conversion, and related subscriber-growth metrics.
  • Coordinate with product, legal, finance, and customer operations to ensure offers are executable and compliant.
  • Lead day-to-day coordination of retail and distribution marketing for the mobile business.
  • Develop retail toolkits, merchandising requirements, sales materials, employee communications, and launch-readiness plans.
  • Coordinate with telecommunications partners and retail teams to ensure accurate execution across participating locations.
  • Support seasonal retail events, device launches, promotional periods, and customer-conversion initiatives.
  • Monitor retail performance and identify opportunities to improve customer education and conversion.
  • Manage the day-to-day mobile marketing workstreams with the designated telecommunications partner.
  • Convert approved partnership commitments into detailed marketing calendars, deliverable trackers, approval processes, and launch plans.
  • Maintain visibility into contractual marketing obligations, deadlines, dependencies, and partner requirements.
  • Prepare materials and reporting for senior partner reviews and escalations to Head of Viral Marketing.
  • Maintain productive working relationships with partner marketing, retail, product, legal, analytics, and operations teams.
  • Operationalize approved creative and viral marketing platforms across mobile customer touchpoints.
  • Develop execution briefs for agencies, production partners, media teams, CRM teams, retail teams, and other functional partners.
  • Manage asset requirements, production schedules, partner approvals, trafficking, localization, and launch readiness.
  • Coordinate campaign implementation without owning enterprise creative strategy or platform development.
  • Establish reporting for subscriber acquisition, activation, conversion, retention, churn, referrals, household growth, CRM engagement, retail performance, and campaign efficiency.
  • Partner with analytics and finance teams to develop accurate performance dashboards.
  • Provide regular performance updates to the Head of Viral Marketing and relevant business leaders.
  • Identify executional improvements and make data-driven recommendations.
  • Conduct post-launch reviews and incorporate learnings into future mobile marketing programs.
  • Establish disciplined operating rhythms across mobile marketing workstreams.
  • Maintain integrated calendars, project plans, decision logs, approval trackers, risk registers, and status reports.
  • Clarify ownership, deadlines, dependencies, and escalation paths across internal teams and external partners.
  • Identify executional risks early and coordinate solutions with the appropriate functional owners.
  • Build repeatable processes that allow the mobile business to manage multiple campaigns, offers, and launches efficiently.
  • Build and lead a focused team supporting mobile go-to-market execution, lifecycle marketing, retail coordination, and marketing operations.
  • Establish clear roles, responsibilities, goals, and performance expectations.
  • Develop team capabilities in telecommunications marketing, subscription growth, CRM, retail execution, and program management.
  • Maintain close alignment with the Head of Viral Marketing and operate within the strategic and creative direction established by that office.

Qualifications

  • 10–12 years of progressive marketing experience.
  • Significant experience in telecommunications, wireless, mobile, subscription services, or an adjacent category.
  • Strong background in mobile go-to-market execution, subscriber marketing, lifecycle marketing, CRM, retail marketing, or growth operations.
  • Demonstrated experience supporting customer acquisition, activation, retention, referral, and household-growth programs.
  • Experience coordinating marketing programs with telecommunications carriers, retailers, distribution partners, or large enterprise organizations.
  • Strong understanding of mobile-plan economics, switching behavior, device programs, promotional offers, customer onboarding, and churn.
  • Experience managing complex cross-functional initiatives involving product, retail, customer service, analytics, finance, legal, operations, and external partners.
  • Strong operational and program-management capabilities.
  • Ability to translate approved strategies into detailed, executable plans.
  • Experience managing agencies, production partners, CRM teams, media teams, and other external resources.
  • Strong communication, presentation, and stakeholder-management skills.
  • Demonstrated comfort working with performance data and marketing analytics.
  • Ability to operate effectively in a fast-paced environment with evolving priorities.
  • Experience with creator-led brands or entertainment businesses is helpful but not required.

Skills

Required:Go-to-market strategyLifecycle marketingCRM

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Aug 8, 2026. Interested? Apply on the company site.

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