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Growth & Marketing Manager

Verto· Marketing
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Hybrid (Cape Town, South Africa)Full-timePosted 2mo ago

About the role

Strategic, data-driven Growth & Marketing Manager focused on customer acquisition, engagement, and retention in South Africa, building local brand presence and driving B2B growth for Verto's cross-border payments platform.

Responsibilities

  • Drive robust B2B customer acquisition by developing and executing targeted lead generation strategies, clearly defining audiences, messaging, and optimal channel mixes.
  • Optimise customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis.
  • Partner closely with the Sales team to design and execute highly effective Account-Based Marketing (ABM) campaigns targeting key strategic prospects and high-value accounts.
  • Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused.
  • Establish and aggressively scale Verto's local market presence in South Africa through strategic PR, thought leadership, local industry events, and brand partnerships.
  • Develop compelling, region-specific content tailored to South Africa, including customer success stories, market trend reports, white papers, and sales enablement materials.
  • Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organisations to expand Verto's reach.
  • Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle.
  • Track, analyse, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active South Africa customers within your first 6-12 months.

Qualifications

  • Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies.
  • Deep, practical understanding of the South Africa market, encompassing both traditional and digital B2B marketing landscapes.
  • Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms.
  • Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies.
  • Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences.
  • High agility and the organisational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail.
  • A Bachelor’s degree in Marketing, Business Administration, or a closely related field.

Skills

Required:Growth marketingSouth Africa market knowledgeMarketing automationAnalyticsCommunication & storytelling

Benefits

  • Insurance paid by the company
  • Health and wellness benefits (location-dependent)
  • Yearly salary review based on inflation, personal and business performance
  • Access to entire Udemy’s library
  • Budget for professional development courses
  • Work-From-Anywhere policy for certain durations
  • Integration programme (opportunity to work from our global offices
  • Regular team social events
  • Pension scheme (depending on the role location)
  • Flexible work arrangements
  • Exposure to work with globally distributed teams
  • Location specific benefits like car lease policy, cycle to work, gym membership, etc.
Last updated Aug 5, 2026. Interested? Apply on the company site.
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About Verto

Cross-Border Payments and FX Simplified

Verto is a cross-border payment platform for businesses; our mission is to simplify cross-border payments in emerging markets, particularly Africa. We do this by providing businesses with superb infrastructure that they can use to convert, hold, receive and make payments across 49 currencies. By connecting Businesses, Liquidity providers, FX Brokers, and Payment Institutions, and banks through our marketplace, companies can choose their foreign exchange rates at the time that suits them, therefore, providing a constant liquidity flow cheaply.

banking-as-a-servicefintechpaymentsb2bapi
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