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Growth Marketing Manger

Exa· Marketing
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San Francisco, California$170k - $240kFull-timePosted 2mo ago

About the role

Lifecycle and growth marketing role focusing on self-serve activation and enterprise nurture for Exa’s AI-first product, with AI-enabled personalization and two distinct lifecycle motions (developer activation and long-cycle enterprise education). Based in San Francisco, full-time on-site.

Responsibilities

  • Own the developer journey from signup to first successful API call, early repeat usage, and an agreed activation or PQL threshold.
  • Build product-triggered messaging, onboarding sequences, and interventions that recover stalled new users.
  • Partner closely with Product and Engineering on the broader onboarding experience while owning the lifecycle programs that support it.
  • Own the long-cycle journeys for enterprise accounts, build education paths by persona, use case, and vertical, and develop programs that engage the buying committee, support active evaluations, and reactivate dormant opportunities.
  • Own lifecycle segmentation and orchestration, build segmentation strategy across developers, product-qualified accounts, enterprise buyers, active evaluations, and dormant prospects.
  • Own email craft and program quality, setting the quality bar for lifecycle copy, subject lines, cadence, personalization, and CTAs.
  • Own webinar audience strategy, promotion, segmentation, and follow-up, with topics and speakers shaped by PMM, DevRel, founders, and experts.
  • Own the lifecycle testing roadmap and performance reporting, maintain a backlog of experiments, and report results.
  • Design AI-powered workflows for drafting, personalization, audience research, journey QA, segmentation, and performance summaries.

Qualifications

  • 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company, with hands-on ownership of programs you built and measured yourself.
  • Experience building both a self-serve product-led motion and an enterprise nurture motion.
  • Deep craft in email, with demonstrated sequences and reasoning behind audience, subject line, length, cadence, and CTA.
  • Experience using product behavior and account signals to trigger and personalize lifecycle programs.
  • Credibility with a developer audience and ability to write emails engineers will read.
  • Proven track record of improving activation, engagement, pipeline progression, or reactivation through programs you owned.
  • Experience supporting webinars or virtual programs through audience strategy, promotion, segmentation, and post-event conversion.
  • Experimentation discipline with real tests and clear readouts, and the ability to act on results.
  • Analytics fluency to build reporting, investigate performance, and distinguish lifts from coincidences.
  • Knowledge of deliverability, consent, preference management, and list hygiene; able to collaborate with Marketing Operations.
  • Proven AI builder mindset; experience shipping automations/workflows using LLMs and related tools.

Skills

Required:Lifecycle marketingEmail and copywritingExperimentation and analyticsAI-driven marketing

Benefits

  • Health and wellness: Premium medical, dental, and vision coverage, plus a monthly wellness benefit and a monthly commuter benefit for SF team.
  • Fertility and family planning: Reimbursement for egg freezing and related medical expenses up to $15,000 lifetime, plus 16 weeks of fully paid parental leave.
  • Life at Exa: Meals, snacks, coffee, health supplements, fresh bread, milk tea deliveries, picnics, and social events.
  • Visa sponsorship: Visa sponsorship for exceptional candidates.
Last updated Sep 16, 2026. Interested? Apply on the company site.
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About Exa

Web search rebuilt for LLMs

Exa is a search engine built for AIs. We enable developers to filter the internet's content with complex queries in order to bring the world's knowledge into their AI apps.

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