Manager, Paid Acquisition
Hybrid (New York City)$120k - $140k + equity + bonusFull-timePosted 2mo ago
About the role
Data-driven and creative Manager to own key paid channels (Meta, Google, YouTube, and emerging platforms) with direct access to in-house production and a creative team. Hybrid NYC-based role driving end-to-end paid media strategy, testing, optimization, and cross-functional collaboration to achieve strong CAC/ROI and growth.
Responsibilities
- Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
- Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
- Manage our Search agency, holding them accountable to performance goals and roadmap execution.
- Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
- Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
- Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
- Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
- Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
- Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.
Qualifications
- 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
- A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
- Strong project management skills, with the ability to handle multiple initiatives at the same time.
- Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
- Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
- High attention to detail, with a habit of catching and preventing errors before they become problems.
- Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
- Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
- Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.
Skills
Required:Paid media managementBudget managementReporting & analyticsCommunication
Benefits
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Open vacation policy, including: Guidance of 15 days PTO annually; Stepful closed the last week of December; 15 work-from-anywhere days; 10 public holidays observed for 2025
Last updated Sep 30, 2026. Interested? Apply on the company site.
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