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Senior Product Marketing Manager, Real Assets

Juniper Square · Marketing
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Remote$115k - $215kFull-timePosted 2mo ago

About the role

Senior Product Marketing Manager responsible for messaging, positioning, and enablement for the Real Assets segment, driving sales-ready GTM assets, competitive intelligence, and cross-functional collaboration to win CRE deals.

Responsibilities

  • Partner on strategy, positioning and messaging for the real assets segment, articulating differentiated value propositions for CRE buying group stakeholders
  • Build real assets persona and industry playbooks including buyer/influencer roles, priorities, objections and content needs at every sales stage
  • Co-create collateral with Sales leadership to win CRE deals (executive briefs, ROI narratives, competitive battlecards, stakeholder-specific decks)
  • Act as internal expert on CRE deal dynamics and shape messaging/strategy on high-stakes opportunities
  • Conduct voice-of-customer research (customer interviews, win/loss analysis, Sales feedback) to enrich understanding of real assets personas and use cases
  • Own competitive intelligence for real assets; disseminate insights to Sales, Growth Marketing, and Product
  • Use AI agents and tooling to research accounts, synthesize inputs, and accelerate messaging/enablement asset production
  • Apply judgment on where AI accelerates work vs. where human insight matters
  • Partner with Demand Gen to ground campaigns in persona-relevant messaging and provide inputs for message-market fit
  • Work with Product to translate complex platform capabilities into resonant value propositions for real assets buyers
  • Support Customer Marketing with real assets customer stories to validate messaging with proof
  • Own a subset of Juniper Square apps as dedicated product marketing lead, from positioning to go-to-market
  • Lead launches for apps and manage messaging/launch plans
  • Own feedback loop from Sales, customers, and field to shape Product roadmap
  • Own competitive intelligence for apps, arming Sales with positioning and enablement

Qualifications

  • 3+ years of experience in the commercial real estate or real assets ecosystem (real estate investment manager, fund administrator, or CRE-focused company)
  • Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with bias toward supporting Sales
  • AI Fluency: experience with LLMs, agents, and AI automation tools to accelerate work and understanding of when human judgment is essential
  • Exceptional written and verbal communication skills; ability to translate market insights into clear GTM artifacts

Skills

Required:Real assets market knowledgeAI fluency
Nice to have:B2B product marketing / GTM strategyVoice of customer research

Benefits

  • Health, dental, and vision care for you and your family
  • Life insurance
  • Mental wellness coverage
  • Fertility and growing family support
  • Flex Time Off in addition to company-paid holidays
  • Paid family leave, medical leave, and bereavement leave policies
  • Retirement saving plans
  • Allowance to customize your work and technology setup at home
  • Annual professional development stipend
Last updated Aug 27, 2026. Interested? Apply on the company site.
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About Juniper Square

Connected software and fund administration services | Juniper Square

Over 2,100 GPs across private equity, venture capital, and commercial real estate trust Juniper Square’s connected fund software and services to raise capital more efficiently, reduce operational risk, and deliver a world-class LP experience.

softwarefund administrationprivate marketscapital marketsreal estateventure capitalprivate equity
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