Marketing Counsel
Remote$200k - $230kFull-timePosted 2mo ago
About the role
Marketing Counsel partner to OnePay’s marketing organization, providing real-time legal counsel on advertising, data, influencer relationships, promotions, affiliate programs, content production, and AI-enabled workflows to support fast, compliant go-to-market initiatives.
Responsibilities
- Advising across the marketing lifecycle as the primary legal partner to marketing, brand, design, paid media, and product teams
- Guide the responsible use of advertising technology, tracking, and consumer data within privacy laws (CCPA/CPRA and beyond)
- Structure and paper creator, influencer, and brand-collaboration relationships, advising on FTC endorsement and disclosure rules, usage and content rights, and platform terms
- Design and review rewards programs, sweepstakes, contests, and promotions including official rules, registration/bonding, and multi-state compliance
- Advise on and paper affiliate and partner-marketing programs, including disclosures, tracking, and payout structures
- Support production and content development — talent releases, licensing, rights clearances, and vendor agreements
- Assist with claim development — substantiation, puffery, comparisons, and disclosures
- Promote scaling with AI — accelerate contract review and marketing workflows while maintaining confidentiality and controls
- Perform additional duties as assigned by manager
Qualifications
- J.D. and active membership in good standing with a U.S. state bar
- 8+ years of legal experience, including at a leading law firm and/or in-house, with at least 6 years focused on marketing, advertising, and/or ad tech law
- Deep knowledge of advertising/consumer-protection law, promotions, endorsements, affiliate marketing, and advertising-related privacy (CCPA/CPRA, PII, ad tech/tracking)
- Demonstrated history of working with C-suite and executive leadership
- Strong drafting and negotiation skills across agency, vendor, talent, and marketing-partnership agreements
- AI-forward: proficient with AI tooling to improve velocity and quality of work
- Owner mentality with business-first mindset and ability to weigh legal risk in fast-paced environments
- Clear, concise communication across audiences and ability to influence decisions
- Curiosity, comfort with ambiguity, high ownership, collaborative mindset
Skills
Required:Legal counsel to marketing teamsAdvertising and consumer-protection lawDrafting and negotiation of marketing partnerships
Nice to have:AI tooling for contract review and workflows
Benefits
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO) and growth opportunities
- Mission-driven, inclusive culture with real impact
Last updated Sep 10, 2026. Interested? Apply on the company site.
About OnePay
More. For your money.
OnePay combines mobile banking, debit rewards, a digital wallet and more in one app. Banking services provided by bank partners, Members FDIC.
mobile bankingdigital walletdebit rewardscredit builderpay latercash rewards
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