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Director of Organic Growth - SEO | AEO (Remote)

Rula· Marketing
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Remote$189k - $220.4kFull-timePosted 2mo ago

About the role

Director-level leadership role responsible for driving organic growth through search and AI-native discovery (AEO), defining multi-year strategy, and delivering revenue impact across consumer (patient) and provider segments. Remote-first with full P&L accountability and collaboration with Engineering, Product, Design, and cross-functional teams.

Responsibilities

  • Steward the organic growth funnel (SEO and AEO) and develop the vision, multi-year roadmap, and revenue impact across organic channels.
  • Architect site architecture, enterprise-grade structured data, and share-of-voice in zero-click environments.
  • Collaborate with Engineering, Product, and Design to identify technical investments that improve discoverability, site performance, and conversion.
  • Coordinate alignment across PR, Lifecycle, Clinical, and Compliance teams to ensure regulatory and accessibility standards (HIPAA, WCAG, healthcare regulations) are met.
  • Build and scale a high-performing organic growth organization, recruit and develop talent, and manage an agency network.
  • Own growth forecasting, capital allocation, and ROI with metrics from AI answer-engine market share to CAC, LTV, and net revenue contribution.
  • Translate performance data into executive narratives for C-suite decision-making and investment in content, product, and brand.

Qualifications

  • 10+ years of experience in organic search/SEO with senior strategic ownership and measurable business outcomes
  • 5+ years of people leadership experience, including building and growing teams
  • 8+ years of deep, experimentation-driven expertise in technical SEO and AI-native discovery (AEO)
  • Comfort operating in a rapidly evolving landscape with emerging best practices; ability to create new measurement frameworks
  • Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality
  • Experience building and scaling a GTM strategy around organic channels with data-driven business cases
  • Strong technical fluency in site architecture, structured data, and Core Web Vitals to partner with Engineering/Product
  • Experience evaluating and selecting SEO/AEO tooling and vendors at scale

Skills

Required:Organic search/SEO strategyPeople leadershipAEO / AI-native discoveryCross-functional collaboration

Benefits

  • Remote work (100% remote)
  • Comprehensive health benefits (medical, dental, vision, life, disability, FSA/HSA)
  • 401(k) plan
  • Generous time-off including 2 company-wide shutdown weeks
  • Paid parental leave
  • Employee Assistance Program (EAP)
  • Quarterly department stipend for team activities
  • Community and employee resource groups
  • Home office stipend and $50 monthly internet/cell stipend
  • Wellness program with $50/month wellness stipend
  • Pay transparency within a broad US range
Last updated Oct 22, 2026. Interested? Apply on the company site.
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