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Sr. Manager, Integrated Marketing

Smalls· Marketing
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Remote$145k - $165k + equityFull-timePosted 2mo ago

About the role

Senior Integrated Marketing Manager responsible for the integrated creative roadmap, content calendar, creative briefs, and a system that turns performance into learning across paid and organic channels. Hands-on senior individual contributor and player-coach role focused on aligning Marketing, Product & Creative around the customer for Smalls, a premium DTC cat food brand.

Responsibilities

  • Own the integrated creative roadmap and content calendar. Give Smalls one clear view of what we are saying across the brand. For each important moment, set the high-level creative goal and choose the audience and angle. Partner with the creative team to shape how that idea comes to life across paid and organic channels. Keep timing and status current, surface dependencies, and help teams adjust as priorities change.
  • Set the creative learning agenda. Turn the most important customer and business questions into clear learning objectives. Decide what we need to learn next and ensure that question shapes the roadmap and briefs.
  • Build the creative learning and feedback system. Connect planned work to results, translate contributions into useful feedback, and share learnings across channels to inform the next roadmap.
  • Lead ideation and briefing as a player-coach. Develop core ideas, set briefs standards, QA and approve briefs before production, and help strengthen ideas.
  • Drive creative within our brand-led messaging architecture. Ground ideas in customer truth and business goals, adapt ideas for each channel.
  • Carry learning across the customer experience. Turn creative insights into recommendations across landing pages, lifecycle, retail and packaging, and collaborate with owners of those areas.
  • Bring Marketing, Product & Creative together around the customer. Build trust and alignment across functions without formal authority.
  • Protect strategic quality through execution. Ensure final creative delivers on the brief, flag gaps early, and maintain a high strategic bar.

Qualifications

  • 8+ years of experience in creative strategy, integrated marketing, or a closely related field at a brand-driven company
  • Experience spanning paid and organic channels
  • Ability to read channel performance and customer feedback and turn insights into questions and learning objectives
  • Strong creative instincts paired with strategic thinking and data-driven decision making
  • Ability to adapt strategy across multiple channels and contexts
  • Proven ability to turn roadmaps into working calendars and briefs
  • Taste and brand sensitivity with the ability to improve response while preserving brand
  • Leadership without formal authority and cross-functional collaboration
  • Genuine interest in cats and the Smalls community

Skills

Required:Integrated marketing strategyCreative brief developmentData-driven decision makingCross-functional leadershipBrand strategy and storytelling

Benefits

  • Fully paid Health, Vision, and Dental insurance
  • 4-day work week
  • Unlimited PTO
  • Fully Remote Office & Culture
  • Free cat food every month
Last updated Oct 8, 2026. Interested? Apply on the company site.
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About Smalls

Voted #1 Healthiest Cat Food 🐱🥩

Human-grade fresh cat food delivered straight to your door. Smalls is gently cooked to preserve all of the nutrients and moisture that cats need.

Cat foodHuman-grade foodPet nutritionFresh food
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