← All roles

Demand Generation Lead

Attio· Marketing
Apply on company site
Hybrid (New York)$185k - $225kFull-timePosted 2mo ago

About the role

Lead Attio's demand generation strategy for mid-market and enterprise accounts, build and scale ABM, manage field marketing, lead management, and cross-functional collaboration to generate qualified pipeline.

Responsibilities

  • Demand generation: Own Attio’s demand generation strategy, delivering integrated campaigns that generate qualified pipeline across mid-market and enterprise accounts.
  • Account-based marketing: Build and scale our ABM programme, partnering closely with Sales to engage high-value target accounts.
  • Field marketing: Plan and execute events, executive dinners, roundtables, and other in-person experiences that accelerate pipeline and strengthen customer relationships.
  • Lead management: Own lead qualification, scoring, nurture programmes, and sales handoff processes to maximise conversion throughout the funnel.
  • Sales partnership: Work closely with Sales and SDRs to align on pipeline goals, enable account engagement, and continuously improve campaign performance.
  • Performance optimisation: Measure campaign effectiveness, uncover insights, and continually experiment to improve pipeline generation and marketing ROI.

Qualifications

  • Demand generation expertise: A proven track record of building and scaling demand generation or account-based marketing programmes that drive measurable pipeline growth within B2B SaaS.
  • Strategic ownership: Experience operating in a senior, high-autonomy role, building new marketing programmes and influencing cross-functional stakeholders.
  • Marketing operations: Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes.
  • Commercial mindset: Strong analytical skills, with the ability to use data to inform decisions and optimise marketing performance.
  • Cross-functional collaboration: Experience partnering effectively with Sales and SDR teams around shared pipeline goals.
  • Executional excellence: Excellent project management and organisational skills, with the ability to manage multiple initiatives in a fast-paced environment.

Skills

Required:Demand generationAccount-based marketing

Benefits

  • US benefits
  • Competitive salary of $185,000 - $225,000
  • Equity in an early-stage tech company on an incredible trajectory
  • 25 days holiday plus local public holidays
  • Apple hardware
  • Medical, dental, and vision coverage through Sequoia One
  • 401K
  • Enhanced family leave
  • Team off-site in fun places (Barcelona, Lisbon, Malta, Split)
Last updated Aug 16, 2026. Interested? Apply on the company site.
Attio logo

About Attio

The revenue platform engineered for scale.

Attio is the AI CRM that builds pipeline, accelerates every deal, and compounds revenue around the clock.

AIAutomationBasepointCRMCustomer data platformDataData modelGTM
Company profileWebsite

More open roles at Attio