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Country Lead, Business Marketing, UK

Reddit· Marketing
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Hybrid (London)full-timePosted 2mo ago

About the role

Senior B2B marketing leader responsible for defining and delivering Reddit’s advertiser marketing strategy in the UK, aligning with sales, regional/global teams, and driving demand, retention and UK-market growth.

Responsibilities

  • Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.
  • Define a compelling UK market narrative and value proposition for Reddit, translating global positioning into locally relevant programmes and identifying opportunities for UK-first initiatives.
  • Partner with Sales leadership and Revenue Strategy & Operations to prioritise audiences, categories and opportunities where marketing can have the greatest commercial impact.
  • Share and scale successful UK programmes and learnings with regional and global teams to influence broader international growth.
  • Develop integrated, full-funnel marketing programmes that support customer acquisition, growth and retention across Reddit’s UK advertiser base.
  • Build demand-generation programmes across channels such as events, digital campaigns, partnerships, content and account-based marketing.
  • Ensure leads are effectively captured, nurtured and measured, using insights to improve conversion and future investment.
  • Develop messaging and marketing assets to support UK pipeline-generation campaigns and sales activation.
  • Stay close to developments in the UK advertising landscape and translate market intelligence into actionable insights for strategy, messaging and content.
  • Partner with Insights to develop UK-specific research and thought leadership.
  • Create locally relevant narratives, case studies, category stories and product messaging for UK advertisers.
  • Adapt global campaigns for the UK market and identify when market-specific programmes are needed.
  • Develop evergreen engagement programmes to deepen advertiser understanding and adoption.
  • Collaborate with Communications to build a bench of spokespeople for UK industry engagements.
  • Shape Reddit’s presence in the UK advertising and marketing industry through events, executive engagements and partnerships.
  • Measure the contribution of events and programmes to pipeline, engagement and growth.
  • Collaborate with UK Sales leadership to turn commercial priorities into marketing programmes.
  • Coordinate with Product Marketing, Agency Marketing, Insights, Communications, Marketing Operations and other teams to deliver UK priorities.
  • Own the UK B2B marketing budget and investment plan, prioritising spend on growth opportunities.
  • Define success metrics across pipeline contribution, marketing effectiveness, customer growth and product adoption.
  • Use data and market insight to continuously improve programmes and strategy.

Qualifications

  • 7+ years of B2B marketing experience, ideally in tech, digital media, advertising or related industries.
  • Strong understanding of the UK advertising landscape and how brands, agencies and media platforms operate within it.
  • Experience developing and delivering integrated marketing strategies tied to commercial goals.
  • Commercially minded with ability to connect marketing activity to pipeline, revenue and customer growth.
  • Strong storytelling ability to translate insights into compelling narratives and programmes.
  • Comfort with both strategy and hands-on execution.
  • Collaborative mindset capable of aligning multiple teams to deliver outcomes.
  • Confident partnering with senior Sales leaders and navigating competing priorities in a fast-moving environment.
  • Fluent in English.

Skills

Required:B2B Marketing StrategyDemand GenerationStorytelling & Messaging

Benefits

  • Global Benefit programs
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Group Personal Pension Scheme with Employer match
  • Private Medical and Dental Scheme
  • Income Replacement Programs
  • Bike to Work scheme
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
Last updated Oct 7, 2026. Interested? Apply on the company site.
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