← All roles

Senior Product Marketing Manager, Flex

Flex· Marketing
Apply on company site
Hybrid (Remote / USA)$120k - $185k + equityFull-timePosted 2mo ago

About the role

Flex is building the AI-native private bank for business owners. The Senior Product Marketing Manager will own go-to-market, competitive positioning, and messaging for Flex’s full product suite, building product marketing from the ground up in a fast-growth, zero-to-one environment.

Responsibilities

  • Own go-to-market for everything Flex ships. Partner with Product leadership to define readiness for launch; orchestrate cross-functional alignment; create internal content and enablement materials; deploy revenue enablement programs.
  • Own Flex's competitive positioning end-to-end. Define ICP, conduct market research, identify win factors, run win/loss analysis, and translate insights into messaging, collateral, and battlecards; surface gaps for roadmap consideration.
  • Provide Lifecycle Marketing and Sales Enablement with ready-to-use information, content, and messaging (narrative, value props, pains addressed, proof points, objection handling); enable campaign copy and training.
  • Take a data-first approach to prioritizing launches and messaging based on customer, market, industry, and product research; incorporate real conversations, win/loss data, competitive intel, and tool-adoption data.
  • Be the internal expert on Flex positioning and launches; equip internal Revenue teams with messaging and briefs for Leadership and Product; communicate market changes and roadmap implications.

Qualifications

  • 5+ years in product marketing, including at least 2 years in B2B fintech or financial services or other regulated, complex-product industry
  • Demonstrated GTM ownership: positioned and launched products; zero-to-one experience building function from scratch
  • Strong competitive intelligence and battlecard development
  • Ability to distill messaging to core, non-fluff elements and anticipate stakeholder questions
  • Proven experience partnering with Product on positioning without a dotted-line PM relationship
  • Excellent written communication for internal/external messaging, briefs, and collateral
  • Comfort with ambiguity and zero-to-one building; self-starter
  • Bonus: experience establishing process in a company without a dedicated marketing leader
  • Bonus: SaaS experience as an individual contributor (Sales/AM/CS) with product knowledge impact.

Skills

Required:Go-to-market strategyCompetitive intelligenceCross-functional collaborationWritten communication

Benefits

  • A visionary founding team with deep industry expertise
  • Competitive salary + equity + benefits
  • 100% employer-covered medical, dental, and vision
  • Stock options with massive upside
  • Unlimited vacation policy
  • Remote-friendly culture with biannual offsites
  • Backing from leading Silicon Valley investors
  • 401(k) plan and paid time off ( PTO )
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Flex

All-in-One Business & Personal Finance Platform

Flex is the all-in-one business & personal finance platform for owners. Access premium business banking, flexible net-60 credit, and AP automation. All for free.

Business BankingBusiness CreditNet-60 Credit TermsRewards & CashbackEmployee Expense ManagementAP AutomationGlobal PaymentsCredit Card
Company profileWebsite

More open roles at Flex