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Director, Innovation Product Marketing

e.l.f. Beauty· e.l.f. Beauty – Innovation, PD, EDU & R&D
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Hybrid (Oakland, CA)$155k - $185k + bonusFull-timePosted 2mo ago

About the role

Lead the global product marketing strategy and innovation product pipeline for e.l.f. brands, driving segment growth, category opportunities, and long-term innovation roadmap.

Responsibilities

  • Lead product marketing and drive innovation pipeline across categories (color cosmetics, skin, hair, etc.) by building segments and franchises using insights and analytics.
  • Assist in developing a 3-year innovation strategy aligning with business and retailer objectives.
  • Identify new market opportunities based on market data, consumer insights, social listening, and trends.
  • Lead market analysis to determine success factors for messaging, visuals, and claims for new/existing products.
  • Infuse storytelling into new product launches.
  • Attend quarterly innovation sessions for strategic calendar planning.
  • Lead weekly cross-functional meetings and monitor new launch forecasts with Planning and Sales.
  • Execute new product innovation briefs with Product Development, outlining strategies, positioning, claims, ingredients, SRP, packaging, and formula details.
  • Recommend and set pricing structure for new product innovation based on positioning and competition.
  • Partner with Product Development on ingredients, formats, breakthrough ideas, and testing parameters.
  • Lead cost of goods management, value analysis, and feasibility approvals; ensure COGs efficiency.
  • Collaborate with Education to guide deeper education opportunities.
  • Inform white space opportunities with Innovation Upstream manager based on consumer insights.
  • Design sampling strategy for launches and core support in collaboration with sales and brand marketing.
  • Work with Copywriter to develop all product copy.
  • Collaborate with Creative, Sales, Brand, International Marketing, Planning, Education, Regulatory, Sourcing, Visual Merchandising, Legal, R&D to ensure flawless launches.
  • Partner with China R&D on new program development and execution; attend weekly China calls and monthly QA calls.
  • Interface with quality teams for product improvements.
  • Lead development and execution meetings for Innovation with cross-functional partners to achieve on-time launches.
  • Prepare and facilitate Stage Gate meetings involving President and CEO.
  • Manage and develop one direct report.

Qualifications

  • Bachelor’s degree, MBA or advanced degree preferred.
  • 10+ years of experience in innovation product marketing (5+ years in beauty with deep ingredients/market dynamics).
  • Proven consumer product marketing experience from concept to market introduction.
  • Strategic thinker with ability to translate concepts into detailed marketing plans with cross-team support.
  • Strong understanding of beauty category and mass market landscape; customer-driven marketing expertise.
  • Ability to thrive in fast-paced environments and manage conflicting priorities.
  • Proven leadership and people-management track record.
  • Strategic, collaborative, organized, and detail-oriented with multi-project management skills.
  • Excellent written, verbal, and presentation communication skills.
  • Expertise in PowerPoint, Word, Excel, NPD, Nielsen database.
  • Willingness for occasional domestic/international travel and to interface with China team; attend weekly evening meetings.

Skills

Required:Product marketing leadershipMarket analysis and consumer insightsCross-functional collaboration
Nice to have:Pricing strategy

Benefits

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Gender neutral parental leave
  • Unlimited paid time off
  • Hybrid work environment (3 days in office, 2 days at home)
  • Competitive pay and bonus eligibility (up to 200% of target bonus) and equity
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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