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Product Marketing Manager

Benchling· Marketing
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Hybrid (San Francisco, CA)$171k - $250kFull-timePosted 2mo ago

About the role

We’re looking for a Product Marketing Manager to shape how Benchling’s product is understood, brought to market, and adopted. You’ll partner closely with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, market launches, and translate sophisticated capabilities into clear customer value. Enterprise SaaS product marketer with interest in data, APIs, integrations, developer tools, workflows, and AI.

Responsibilities

  • Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform.
  • Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
  • Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field.
  • Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions.
  • Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape.
  • Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction.
  • Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue.

Qualifications

  • 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software.
  • Marketed complex or technical products, such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products.
  • Owned positioning, messaging, product launches, and sales enablement from strategy through execution.
  • Partner with technical product managers and engineers, ask productive questions, and translate what you learn without losing the important details.
  • Strong writer and storyteller who can make complicated ideas clear, specific, and compelling. You leverage AI, but do not use it to override human judgment and creativity.
  • You can understand customers and the nuanced enterprise buying dynamics to communicate value to users, technical stakeholders, business leaders, and executives.
  • You are comfortable creating structure in ambiguous environments and driving work forward across multiple teams.
  • You are deeply curious and motivated to learn unfamiliar technical and scientific domains.

Skills

Required:Positioning and messagingProduct launchesPricing and packagingCross-functional collaboration

Benefits

  • equity
  • health
  • dental
  • vision
  • 401(k)+ employer match
  • wellness
  • commuter
  • comprehensive benefits program
  • starting pay determined by skills, experience, qualifications, interview performance, and work location
Last updated Aug 13, 2026. Interested? Apply on the company site.
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About Benchling

Cloud-based platform for biotech R&D | Benchling

Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.

BioresearchBioprocessIn VivoConnectGene therapyCell therapyAntibodies and proteinsRNA therapeutics
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