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GTM Engineer

Plane· Go-To-Market (GTM)
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CanadaFull-timePosted 2mo ago

About the role

First dedicated GTM engineering hire at Plane, responsible for building outbound GTM engine from scratch, including ICP definition, enriched lists, sequences, sending infrastructure, and reply routing to Sales with context intact.

Responsibilities

  • Own outbound end to end and carry the number: qualified meetings and pipeline from cold, repeatably, at a known cost per meeting.
  • Turn Plane's own signals into trigger-based plays. GitHub activity, Docker pulls, self-hosted installs, community threads, funding, and hiring are intent data to be transformed into timed plays.
  • Segment by deployment motion as well as by firmographics.
  • Own sender reputation across every domain and inbox you run: warmup, rotation, SPF, DKIM, DMARC, blocklist monitoring, and keeping cold infrastructure isolated from the primary domain.
  • Build agents and systems that do account research at a volume no person can match. Wire LLM providers into the stack, and write tooling where needed.
  • Work daily with Sales on reply quality and handoff, with Marketing on message and offer, and with Engineers who own telemetry your triggers read.
  • Spend real time on maintenance: pruning dead records, chasing a bounce rate, rebuilding a list after a provider degraded, and killing a sequence you wrote because data says it does not work.

Qualifications

  • You have run cold outbound that produced pipeline. You can name the segment, the volume, the reply rate, and what you changed when the reply rate dropped.
  • You have built in Clay or an equivalent orchestration platform. Enrichment waterfalls, provider fallbacks, and cost per enriched record are things you have tuned, not read about.
  • You treat deliverability as infrastructure: Domains, warmup, rotation, SPF, DKIM, and DMARC, and what you do in the first hour after spam placement moves.
  • You have shipped with LLM providers, not just prompted them. You have wired Anthropic or OpenAI models into a working system and handled what happens when the output is wrong.
  • You can connect systems yourself: SQL, APIs, webhooks, and enough code to join a data layer to a CRM to a sequencer without waiting on an engineer.
  • You write for technical buyers. You can explain why a message to a platform engineering lead reads differently from one to a VP of operations, and you can show replies from both.

Skills

Required:Cold outbound performance managementOrchestration platform (e.g., Clay)Deliverability infrastructureLLM integrationSystems integrationCommunication to technical buyers
Last updated Sep 9, 2026. Interested? Apply on the company site.
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